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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

LeadsCon Rocks Las Vegas to Tune of $200M

LeadsCon just ended a minute ago as I am writing this having left the hall, and all I can say is “Wow!”  The convention,...
Pesach Lattin -
Marketing Madness

Christmas is Great for Mobile Advertising, But There are Others

Make a guess about what time of year mobile advertising revenue and mobile use overall grows substantially. Anyone that follows mobile advertising will say...
Pesach Lattin -
Marketing Madness

Product Demonstration Videos Lead to Conversions

We know a lot about today’s video marketing scene, in regard to performance. We know what types of video advertisements get the most views,...
Pesach Lattin -
Marketing Madness

Report: What Is Going On in Mobile Search?

Something that is becoming more and more evident as the days pass is that the desktop version of Google is not seeing quite as...
Pesach Lattin -
Marketing Madness

Bad Reactions When Google Removes Ad Blocking Apps

Google is now taking steps to ensure that advertisements meant for mobile devices will be seen, without anything getting in between the mobile user...
Pesach Lattin -
Marketing Madness

Facebook Getting Rid of Unlike?

Proven through the constant attempts at bringing in more Likes for Pages, which can go as far as paying for fake likes just to...
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Marketing Madness

Marketers Pay Attention: Return Purchases Make Up 41% of Sales

The point of any form of digital advertising is to bring as many people as possible to one’s website to purchase their products or...
Pesach Lattin -
Marketing Madness

Paid Search Ads Can Actually Suck

Everyone loves Google, or at least is seems that way. Google has come closer to conquering the web marketing business than any other company...
Pesach Lattin -
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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