Saturday, July 26, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

What about Voice Ads Ala Siri?

The iPhone surely offers a lot to the now almost completely mobile world of consumers, but one thing that has recently been causing a...

The One Secret to Email Marketing is….

Still standing as one of the main reasons people use the web today, be it either on mobile devices or desktop computers, is email....

Ryan Eagle Buys Affiliate.com and Media Breakaway

Well-known entrepreneur and former owner of the now defunct Eagle Web Assetts (EWA), Ryan Eagle has announced that he has agreed to purchase Affiliate.com...

Alex Campos of Lead Start Buys and Sells Leads

Alex Campos of Lead Start talks briefly at LeadsCon about their business of Lead Generation, and how they generate leads and improve lead quality. LeadStart...

Want Better Conversions on Facebook Pages?

Most people who advertise using Facebook are on the site as Page owners, running their businesses’ personal Facebook profiles and sending out marketing content...

Facebook Testing Exchange Ads in Feed

Considering that for a very long time, Facebook only allowed marketers to advertise to users using the side bar of the Facebook home page,...

Google: Another Attempt at More Mobile Adoption

Although quite a few marketers have not latched on to the idea that the world is going mobile, Google knows it for sure. That...

SMBs Quickly Falling in Love With Social Media

All types of businesses are using social media heavily for advertising, regardless of what they sell, what they do, or of the size of...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...