Sunday, July 27, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

iPad Dominates Tablet Ad Impressions

The Apple iPad is in a league of its own in web traffic and ad impressions, according to two recent reports. According to a new...

Michael Kahn Named Performics Global President

Performics, the performance marketing agency owned by Publicis Groupe, announces the elevation of Michael Kahn to Global President. The appointment of Kahn, who previously...

Washington AG says that the T-mobile ads are deceptive

What had looked like a very good deal for T-mobile is now getting it into the hot water because the State Attorney of Washington...

Affiliate Window wins Mobile Retail Award for best mobile affiliate campaign

Wednesday 24th saw the inaugural Mobile Retail Awards take place following Mobile Marketing Magazine’s, Mobile Retail Summit. Affiliate Window took home the accolade for...

Shawn Hogan and Brian Dunning Both Guilty of Affiliate Fraud

Despite claiming initially that they were both pressured by eBAY into performing cookie stuffing, one-time affiliate celebrities Shawn Hogan and Brian Dunning have both...

Matomy Media Group Consolidates Search Services Under Global Matomy Brand

NEW YORK and TEL AVIV (April 9, 2013) — Global performance marketing company Matomy Media Group announced today the consolidation of search and social...

Make Money from Link Shortening

  CashFly.com is a link shortening service that allows users to enter a longer url and receive a short one as is often needed for...

Google Affiliate CPA Network Closing!

With absolutely no press, no notice, absolutely little attention, Google will be closing it's affiliate network, GAN. This was completely ignored by the mainstream...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...