Sunday, July 27, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Facebook Earning Below Expected

Mark Zuckerberg and his team announced their 2013 first quarter earnings, and despite the rocky start after the IPO, things are looking pretty good. ...

Huge Mobile Fraud Revealed

Automated traffic through bots has been a part of the Internet almost since its inception, but until recently mobile sites were largely left alone....

Skimlinks Continues to Dominate Content Monetization

Skimlinks, the leader in content monetization, today announced the launch of two new products aimed at helping publishers earn even more revenue from their...

Affiliate Motorcycle Rental Program Started

HAWTHORNE, Calif., April 30,2013 /PRNewswire/ -- EagleRider, the world's largest motorcycle rental, tours, sales and service company, is now introducing its affiliate program giving...

Brands Forget Branding on Twitter

A recent compilation of studies done by LTU Technologies has found a trend that is very concerning to people throughout the marketing and business...

Is Illegal Advertising the Next Boom?

If you are looking for about anything illegal, the internet has made it much easier to find. While Silk Road, a service that can...

50 Cent and Pepsi Have Fake Followers?

Ever since the first social network became main stream some people have been fighting to get the most “friends” or “followers”.  While some people...

Native Ads vs. Pre-Roll Ads: Brand Lift

Surely there is not any doubt that the world of internet marketing has become a business that relies heavily on visuals. This means of...

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...