Sunday, July 27, 2025

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Huge Opportunity: Paid YouTube Channels

Pay attention: Earlier in the year YouTube announced that they would be entering into the paid subscription based market this year and have sense...

Viagra Makers Target Spammers Hard

Pfizer, the enormous drug company that makes the well-known spammers secret of Viagra, has decided to start selling the product on the web starting...

Twitter Signals Possible IPO

While Twitter has famously been saying that they are not looking for an IPO and would prefer to stay a privately run company, it...

Mother’s Day For Cheaters: Thinking Outside the Box

Personally not sure what to think of Jay Durham’s post, or even to believe what is being said, but still have to give him...

Stop Blaming Others for Being a Loser

I recently read a story about a man, Henry Gribbohm, a resident of Manchester NH who lost his entire savings. While you’d want to...

LinkedIn Loses Money on Mobile

While placing focus on its mobile app, LinkedIn reports falling short by nearly $10 million of its forecast revenue. Networking website LinkedIn has recently shifted focus to...

Buy Affiliate Summit Tickets for $99

Affiliate Summit decided to change things up a bit, so they’ve moved Affiliate Summit East from New York City to Philadelphia. While some people...

Pulse360 to Shut Down?

Despite being considered the top alternative source for traffic, it seems that Pulse360 is on the verge of shutting its doors. Until 2013, it...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...