Sunday, July 27, 2025
All

Most recent articles by:

Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
facebookflickrlinkedintwitter
Marketing Madness

Facebook Home 1 Million Downloads in First Month

Despite all the complaints and criticisms users have made since the Facebook Home app was released, it has continued to grow in the number...
Pesach Lattin -
Marketing Madness

WordPress Blows Everyone Out of Water

WordPress has long been the number one platform when it comes to creating and managing blogs, and with the recent release of the top...
Pesach Lattin -
Marketing Madness

ClickBank Gets New CEO

ClickBank announced that Matt Hulett, a seasoned tech executive, has been named the new CEO, joining the executive leadership team of the affiliate marketing...
Pesach Lattin -
Marketing Madness

SEO-Centric Solutions Still Suck in 2013

You’d think that I proclaimed that I was going to take out Matt Cutts and tar and feather him personally, after the outrage that...
Pesach Lattin -
Marketing Madness

Free Mobile Optimization Available

Adknowledge’s email channel, has announced the launch of its new “Mobile Optimization Initiative,” a program giving members of the company’s advertising network free optimization...
Pesach Lattin -
Marketing Madness

SEO is a complete waste of time

There is so much out there about Search Engine Optimization (SEO), including complete publications that just focus on how to optimize, strategize and theorize...
Pesach Lattin -
Marketing Madness

Geo-Precise Ads Seeing Big Jump

Ad network, “xAd”, recently released its first quarter insights report which included quite a few surprising results.  The report included information from surveys performed...
Pesach Lattin -
Marketing Madness

Apple Up, Droid Down & Microsoft Entering the Game

The statistics for the SmartPhone market in March are in from comScore and there has been some interesting movement which should have everyone paying...
Pesach Lattin -
1...1,9301,9311,932...2,064Page 1,931 of 2,064

Must read

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
Adtech

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
Adtech

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
Marketing Madness

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Must Read

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com