Sunday, July 27, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Google Enhanced Ad Campaigns top 2 Million

The enhanced ad campaigns released earlier in the year have been slowly picking up speed as some of the early adopters have announced the...

#Winner: Huge Women 30+ Inventory Opens up for Media Buyers

Engage:BDR, the #1 performance marketing display network in the world, has announced that they have opened inventory that reaches over 50 million unique female...

AdStation offers 50% Bonus for New Publishers

For More Information: Sign up here With all the payment issues in the industry, it’s good that a company continues to try to attract the top-notch...

$50 Billion+ in Retail E-Commerce for Two Consecutive Quarters

For the first time ever spending in the retail e-commerce has been above $50 Billion in two consecutive quarters.  This is yet another interesting...

Online Sales Tax May be Just around the Corner

It is really no surprise that congress is finally taking up the issue of applying sales taxes to e-commerce sales.  Honestly, many people are...

Link Networks Busted by Google

In what is shaping up to be one of the most active months in history for Google’s SEO team they have just announced late...

SEO is Going to Die More, Says Matt Cutts

No, I am not obsessed with Matt Cutts. I barely even know him. We once shared a drink and then... well. that's another story...Google’s...

These are Not the Penguin’s You’re Looking For

Google’s man in charge of stopping SEO spamming, Matt Cutts, confirmed that the changes in many people’s web rankings were not the result of...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...