Sunday, July 27, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Penguin 2.0 Fix

A lot of people are really, really terrified by Penguin 2.0 and rightly so. Yesterday Penguin 2.0 was launched and while it only affected...

What Did the Oracle Say to Neo?

One of the many things I’ve tried to steer clear of writing about in the last few years is “how to make money on...

Google’s Penguin 2.0 Launched

Matt Cutts, the head of Google’s web spam team, confirmed last night that the Penguin 2.0 update which he mentioned in the past couple...

Teens Tired of Facebook Drama

A Pew Research Center survey has found that many people, especially teens, are continuing to get tired of Facebook.  Many of them are spending...

Affiliate Tax Legislation Update from the PMA

State Legislation - Minnesota passed an affiliate nexus tax, as expected. F 677 will go into effect June 30, 2013. If you are a Minnesota-based affiliate...

Yahoo! Going to Change Up Flickr

Yahoo continues to make big changes to hopefully get the company back on the right track.  Everyone has heard of the recent acquisition of...

Local SEO – It’s More than Keywords!

Recent studies have come out about the way people are searching based on a wide variety of different factors.  The data collected will be...

Pinterest Updates Make Site Even Better for Marketing

Businesses big and small are well aware of how effective Pinterest can be for engaging customers and helping to promote their brand, but with...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...