Monday, July 28, 2025

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Content Marketing Critical for Success

With all the changes to SEO strategies resulting from Google’s Panda and Penguin updates over the past year it has become more and more...

Generic Top Level Domains Coming Soon

The first of the generic top level domains, or gTLD’s as they are called, are set to launch this summer followed by the first...

SEO Opportunities the Big Brands are Missing

Many smaller online marketers face the difficult challenge of finding profitable niches to focus on that aren’t already saturated by large brands.  This is...

Spam Report: Google’s Penguin Needs Your Help

With Google’s Penguin 2.0 update almost a week old many web masters and marketers have noticed some significant changes to their search results.  Most...

Google’s $500M Illegal Pharmacy Sting

From Wired- ON FEBRUARY 25, 2009, a then 34-year-old career con man named David Anthony Whitaker left the Wyatt Detention Facility in Central Falls, Rhode...

Man Claiming to Own Facebook Gets Charged with Fraud

He claimed that he owned part of Facebook and asked for million and millions of dollars. Well that claim has now ended up with...

Book: Online Marketers Out of Tune

In decades past when most marketers hadn’t even heard of the Internet, much less thought of using it for advertising, the vast majority of...

How to Date Super Model Nina Agdal

Dating a model, let a lone a famous super model doesn't seem to be in many people’s cards. Although I do sincerely believe that...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...