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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Is Broadspring Connected to FTC Ridden Company? Lawsuit Questions Dots.

Everyone in the industry likes pointing out who is connect to who, and what companies people used to work for. It makes for some...
Pesach Lattin -
Marketing Madness

Skimlinks Beats Viglink in Knock-Out Comparison

While i'ts always great to see new companies make inroads, it looks like Viglink isn’t going to probably going to be a long-lasting competitor...
Pesach Lattin -
Marketing Madness

Bad News Bing: Revenue Numbers Half of Expected!

Bing has been seeing an overall positive trend in the number of users and other aspects over the past year or so, but a...
Pesach Lattin -
Marketing Madness

Mobile App vs Mobile Site

When it comes to serving mobile traffic there are two main options for businesses to choose from.  They can either serve all the traffic...
Pesach Lattin -
Marketing Madness

Salesforce.com buys ExactTarget for $2.5Billion

Salesforce.com, a leader in online cloud software and customer relationship management software, confirmed a purchase of the marketing platform ExactTarget for the price of...
Pesach Lattin -
Marketing Madness

Matt Cutts: You are Wrong About Google!

Matt Cutts, Google’s head of search spam, released a new video yesterday where he discusses some of the most common misconceptions in the SEO...
Pesach Lattin -
Lawyers Run The World

Mailers: Proxy Registration Illegal, Images Violate CAN-SPAM for Disclosures

Two interesting rulings out of federal case in the US District Court of Utah this past week inn the case of Zoobuh Inc. v....
Pesach Lattin -
Marketing Madness

Bloggers: Choose Native Monetization

People around the world have taken to blogging on virtually every topic imaginable.  Whether they are doing it because they have a passion for...
Pesach Lattin -
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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