Wednesday, July 30, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

New Stats and Video Available from Instagram

Instagram has officially announced it has added support for recording short video clips.  The clips will be able to be up to 15 seconds...

New Yelp Feature to Help Companies Make Sales

One of the most difficult things for marketers to do is combine the art of driving targeted traffic to a specific place and then...

Confidence in Newspapers & TV Dead – Online Content to Benefit

A recent Gallup Poll of 1529 adults done earlier this month shows that the slow death of people’s trust in traditional news outlets like...

More Proof Link-Building is Dying

As if there was any doubt left, Google has taken just one more step to show marketers that when working on SEO it is...

Happy Birthday to Google AdSense

Yesterday was the tenth anniversary of Google’s advertising network, AdSense.  What started as an innovative little way to allow web content publishers to earn...

AdBlocking Tool Selling Advertising Data?

We thought we seen it all, but this type of news isn’t suprising. It turns out Ghostery, one of the most popular ad-blocking applications...

Site Speed Essential for Mobile Too

With more and more people connecting to some type of 4G internet connection on their mobile devices, or connecting through WiFi it is now...

Americans Abandoning Top Search Engines?

It seems like you can’t turn on the television or browse to any news related website today without seeing some type of reporting concerning...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...