Tuesday, August 5, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

AdStation Solving Deliverability Issues

It looks like AdStation is beginning to dominate the email marketing space.  In the past couple months, they’ve announced record earnings for publishers and...

New Study from Google Shows Organic Mobile Traffic Overrated

Many marketers use PPC campaigns from Google’s Adwords or other programs in order to get the traffic they need while they are working on...

Marketers Looking to End Hate Between Content & SEO

Google has been talking about the importance of high quality content and a great user experience for a long time now, and most marketers...

What’s Going on With Affiliate Summit East?

Bryce Graven sits down with Chad Anderson, the Strategic Marketing Expert at EngageBDR about what is going on with Affiliate Summit East, and what they...

Matt Cutts: Figure Out Your Own Issues

Ever since the Penguin 2.0 update from Google there have been thousands of site owners who have been struggling to figure out why their...

Man Convicted of Getting Women to Get Naked Online

Out of the US Attorney's Office, news that isn't exactly marketing, but is relevant to issues on online trust and marketing. It's a very...

MediaMedia6Degrees Acquires Mobile Company EveryScreen Media

New York, NY—July 16, 2013— Media6Degrees (m6d), the advertising technology pioneer that revolutionizes marketing with its ProspectRank™ platform, has acquired New York-based EveryScreen Media...

Getty Images Added to Yahoo Search

Yahoo’s Search Product Director, Girish Krishnan, has made an announcement that they will begin including high-quality images in many common SERPs.  When, for example,...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...