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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Facebook Denies User Satisfaction Problems

If anyone isn’t sure whether or not the success or failure of social networks is driven by younger users, just ask MySpace (and possibly...
Pesach Lattin -
Marketing Madness

Google to Increase Transparency for AdWords Quality Score

Google has long offered companies which use the AdWords platform access to a quality score to help them evaluate the ads they are creating. ...
Pesach Lattin -
Marketing Madness

Bing to Warn Child Porn Searchers; Google Won’t

A report from the BBC says that Bing has added pop-up alerts to certain searches related to child pornography.  The alerts warn that the...
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Lawyers Run The World

FTC to Kill Free Gift Card Schemes, Acquinity Targeted

In response to thousands of complaints from consumers, the FTC moved today to shut down several major companies engaged in “free gift card scams.”...
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Marketing Madness

Huge CPC Opportunities for Marketers

In this sit down with Andy Dhanik and Barb Mayo, Engage:BDR introduces the ability to buy from a CPC for marketers, that will allow...
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Marketing Madness

AffBuzz Redesigned

AffBuzz, the #1 news aggregator in the affiliate and performance marketing industry, has been completely redesigned. Recently bought by OfferVault owner Mark Roth, it...
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Marketing Madness

Q1 Online Display Advertising up 26%

New research from Nielsen found that online advertising grew by 26% in the first quarter of 2013 (most recent data), which is far more...
Pesach Lattin -
Marketing Madness

Google Makes Huge Change in Press Release SEO

While there have been no official announcements, it has been noticed that Google has updated their link schemes document within their webmaster guidelines page. ...
Pesach Lattin -
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Streaming’s Big Lie: The Future of TV Is Already Broke

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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
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Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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