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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Microsoft Attacks Gmail’s Ad Messages

In the latest attack in Microsoft’s “Scroogled” campaign, they attack the advertisements which users of gMail will receive which look just like normal email...
Pesach Lattin -
Marketing Madness

Google Providing More Info on Manual Webspam Actions

Many marketers have gotten those frightening emails from Google letting the site owner know that their site has been manually punished for publishing spammy...
Pesach Lattin -
Marketing Madness

Matt Cutts Comments on Negative SEO Protection

Since the release of the first Penguin update marketers have had a growing concern about the potential problems associated with “Negative SEO.”  If a...
Pesach Lattin -
Marketing Madness

Update: Facebook to Retain Referrer Tag on Secure Browsing

In an article recently published here on Performance Marketing Insider, which can be found HERE, it was reported that Facebook is going to be...
Pesach Lattin -
Marketing Madness

Study Shows 72% of US Adults on Social Media

The Pew Internet & American Life Project has published their results of a recent study which found that 72% of adults in the United...
Pesach Lattin -
Lawyers Run The World

List of Search Engines Targeted by FTC Letter

In late June an article was published HERE on Performance Marketing Insider concerning a letter from the Federal Trade Commission (FTC) to 24 search...
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Marketing Madness

Changes to Your Facebook News Feed Coming Soon

Facebook has announced two new updates to the way they will be sorting the organic posts in users newsfeeds.  “Story Bumping” and “Last Actor”...
Pesach Lattin -
Marketing Madness

Say Goodbye to Yahoo!

Over the past year Yahoo has been making extensive changes throughout the company.  From buying 20+ companies to making updates to the way they...
Pesach Lattin -
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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