Monday, August 11, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Matt Cutts: Widget Links should be NoFollow’ed

The head of Google’s search engine spam department, Matt Cutts, recently posted a video to which he responded to a question asking about links...

Study Finds 75% of Emails Deleted if can’t be Read on Smartphone

The email marketing service, Constant Contact, recently released a study they did concerning mobile email behavior.  The survey covered a variety of different aspects...

Google to Track Your Package, Flight & More

Over the next several days there will be a significant expansion to the Google Now functionality.  A Google blog post announced that by drawing...

ICANN Denies Google

As the generic top-level domains (gTLD) continue to be snatched up by companies and individuals, there was one request that was quite unlike the...

Bitcoins to be Shut Down?

Bitcoin, the digital currency which has gained a lot of attention and success over the past several years, has been running into some issues...

Getting Liked Fast Essential to Social Success

All marketers know the importance of social media in their marketing campaigns.  One of the best ways to measure how well a particular item...

Blackberry Finally Dying

BlackBerry, the mobile phone company which was once the dominant player for the early smart phone market has officially, “formed a special committee to...

Trouble for Marketers with gMail’s Inbox Tabs

On May 29th of this year Google began rolling out their newly designed inbox for gMail.  Over the past several weeks the vast majority...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...