Tuesday, August 12, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Major Updates to Yahoo 7 Yahoo Properties Coming Soon

While that headline could have been used at virtually any time over the past year, Yahoo! Has just announced a significant update to seven...

Google’s Dominance Bigger in for some Industries

The content optimization platform Parse.ly has just released its first Authority Report, which was based off their extensive study of the aggregated traffic to...

Up to 56% of Search Traffic Source Not Provided

A new report finds that in some markets such as computers, electronics, software and technology, as much as 56% of the search traffic is...

Bing Attacks Google Image Search

In the ongoing battle for search supremacy Microsoft’s Bing search engine has been running attack ads in an attempt to get users to give...

August 21st Penguin Algorithm Update?

While browsing through the various marketing forums, blogs and pages the last several days I’ve noticed some talk of some changes in rankings by...

Latest Facebook Update Rewards Quality Content

Facebook has been working hard to improve the content which shows up in the average user’s News Feed.  Like the search engines, Facebook is...

FTC Goes After Virus Advertising

Jesta Digital, a mobile company which according to their website delivers content, music, games and apps to its customers recently settled a lawsuit brought...

Google+ Enables Soundcloud embedded Widgets

Google+ recently announced that they have made it easier than ever for individuals and companies to publish audio files directly to their timelines.  Using...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...