Thursday, August 14, 2025
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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Siri Search Defaults to Bing with iOS 7

With all the excitement coming out concerning the launch of the new iPhone 5C and 5S there has been no shortage of news articles...
Pesach Lattin -
Marketing Madness

Chinese Search Shakeup

The third and fourth largest search engines in China have joined forces to attempt to improve their standings in the large Chinese search market. ...
Pesach Lattin -
Lawyers Run The World

Facebook “Like” Protected by First Amendment

The US Fourth Circuit Court of Appeals ruled that “Liking” something on Facebook is considered a form of speech, and is protected by the...
Pesach Lattin -
Marketing Madness

PMA Compliance White Paper Released

The Performance Marketing Association Compliance Council has recently published an in depth white paper and guide on evaluating network compliance.  Compliance plays an integral...
Pesach Lattin -
Marketing Madness

All Networks Should be using Redirect Service

If you are a CPA or Affiliate Network and you are not using a redirect service, you are missing out on easy money that...
Pesach Lattin -
Marketing Madness

Adscend Media Hiring More People

Adscend Media is seeking a dedicated and motivated individual located in the Austin, TX area to join our advertiser management and sales team. The...
Pesach Lattin -
Leaders

(VIDEO) Jason Zeller PCH Affiliate Program

Jennifer Selleck interviews Jason Zeller of Publishers Clearing House at Affiliate Summit East about their new affiliate network. This new network is really focused...
Pesach Lattin -
Marketing Madness

Big Changes in Cookies From Google

According to a report from USA Today, Google is developing an anonymous identifier, which will be used for advertising.  This ID, currently known as...
Pesach Lattin -
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
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Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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