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Most recent articles by:

Mitch Gordon

Mitch is the Vice President of Sales and Business Development at CAKE. CAKE is a marketing technology company delivering business analytics to performance marketers. CAKE is partnering with the best agencies, networks and publishers in the world to redefine the economics of performance marketing and to ultimately help advertisers achieve an amazing ROI on their digital spend.
Marketing Madness

GAN Demise Opens Doors to the Future of Performance Marketing

The beautiful thing about economics and capitalism is that, unless you are the government, you will not stay in business if you are not...
Mitch Gordon -

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Adtech

WTF Google: The Cookie Clusterf**k Continues

Google's latest move is a doozy. After years of...
Adtech

#MADWOMEN: From Catwalk Queen to Data Diva

Hold onto your spreadsheets, people, because today we’re talking...
Adtech

Juggling Data and Dodging Drama: Jon Watts’ Media Measurement Marathon

If you’ve ever wondered who’s steering the ship in...
Lawyers Run The World

How Elon Musk is Rewriting ‘The Communist Manifesto’

Ah, the latest episode in the soap opera that...
Marketing Madness

TikTok’s Ad Exodus: Navigating the Murky Waters of Geopolitical Gambles and Shifting Sands

Oh, how the mighty are faltering! TikTok, once the...
Adtech

The AdTech Adventurer: Myles Younger’s Recipe for Success

If the ad tech industry were weather, it’d be...
CTV/OTT Streaming

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

In the bustling, caffeine-fueled chaos of the digital advertising...
Adtech

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

In the sprawling, sandy universe of streaming advertising, the...
Adtech

Google’s Privacy Sandbox: More Like Privacy Litter Box

The IAB Tech Lab’s Privacy Sandbox Task Force just...
Adtech

Decoding the DNA of Incrementality with David Pollet

Welcome to the front row seat of a masterclass...

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