Sunday, June 23, 2024

Most recent articles by:

Mitch Gordon

Mitch is the Vice President of Sales and Business Development at CAKE. CAKE is a marketing technology company delivering business analytics to performance marketers. CAKE is partnering with the best agencies, networks and publishers in the world to redefine the economics of performance marketing and to ultimately help advertisers achieve an amazing ROI on their digital spend.

GAN Demise Opens Doors to the Future of Performance Marketing

The beautiful thing about economics and capitalism is that, unless you are the government, you will not stay in business if you are not...

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 Kevel’s Chief Alchemist: James Avery Turns Retail Media into Gold

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Jeff Green’s Identity Crisis: The Trade Desk Becomes an Ad Network

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The Bullshit AdTech Guru: How to Spot a Fake Expert in a Sea of Snake Oil Salesmen

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What the Heck is Federating a Site?

Alright, gather ‘round, because we're about to unravel the...