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Most recent articles by:

Mitch Gordon

Mitch is the Vice President of Sales and Business Development at CAKE. CAKE is a marketing technology company delivering business analytics to performance marketers. CAKE is partnering with the best agencies, networks and publishers in the world to redefine the economics of performance marketing and to ultimately help advertisers achieve an amazing ROI on their digital spend.
Marketing Madness

GAN Demise Opens Doors to the Future of Performance Marketing

The beautiful thing about economics and capitalism is that, unless you are the government, you will not stay in business if you are not...
Mitch Gordon - 0
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Must read

Marketing MadnessPesach Lattin - 0

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing,...
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CTV/OTT StreamingPesach Lattin - 0

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a...
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Artificial IntelligencePesach Lattin - 0

Advertising on Aisle 5: Walmart’s Secret Weapon

In the fiercely competitive retail landscape, the...
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CTV/OTT StreamingAdotat Staff - 0

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

In an era of fragmented media landscapes...
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Hiring & ManagementAdotat Staff - 0

Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

Stila Cosmetics, a prominent artistry beauty brand,...
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LeadersPesach Lattin - 0

CTV’s Captain Fantastic: Mike Seiman and the Rise of Performance-Driven TV

In the dynamic world of digital advertising,...
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Hiring & ManagementPesach Lattin - 0

Mercedes-Benz USA Names Melody Lee as Chief Marketing Officer, Accelerating the Path to Electric Luxury

Mercedes-Benz USA, the renowned luxury automaker, has...
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Hiring & ManagementPesach Lattin - 0

Gibson Brands Names Elizabeth Heidt as Chief Marketing Officer

In an exciting move for Gibson Brands,...
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Hiring & ManagementPesach Lattin - 0

Treasure Data’s New CMO: Mark Tack

In the ever-evolving world of customer data...
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Marketing MadnessPesach Lattin - 0

The Metaverse: Death, Rebirth, and Zuckerberg’s Bland Legacy

In a world where the term...
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ARCHIVE

Is there a Future for Pay Per Click Advertising?

Marketing Madness Pesach Lattin - 0
Step right up, ladies and gentlemen, and prepare yourselves for the thrilling...
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In Memoriam: Sebastian Quezada

Marketing Madness Pesach Lattin - 14
Yesterday I learned that my old friend Sebastian died. It wasn’t really a surprise,...
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Who is Jeremi Gorman?

Leaders Pesach Lattin - 0
Jeremi Gorman is the President of Worldwide Advertising at Netflix. She joined...
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Must Read

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

Marketing Madness Pesach Lattin - 0
In the fast-paced world of digital marketing, the winds of change are...
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Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

CTV/OTT Streaming Pesach Lattin - 0
Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond...
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