Wednesday, February 21, 2024

Most recent articles by:

Mitch Gordon

Mitch is the Vice President of Sales and Business Development at CAKE. CAKE is a marketing technology company delivering business analytics to performance marketers. CAKE is partnering with the best agencies, networks and publishers in the world to redefine the economics of performance marketing and to ultimately help advertisers achieve an amazing ROI on their digital spend.

GAN Demise Opens Doors to the Future of Performance Marketing

The beautiful thing about economics and capitalism is that, unless you are the government, you will not stay in business if you are not...

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Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Heidi Andersen. Let's talk about her for a sec....

Long Tail, Short Straw: The Myth of Niche Market Mastery

Oh, the long tail. It was the darling concept...

Rufus to the Rescue: Amazon’s AI Corgi Sniffs Out Your Shopping Needs

The future is here: and it's wagging its tail...

Cookiegeddon: The Final Crumble or Just Another Batch in the Oven?

Let's not parse words here: the pixelated crumbs of...

Media Buyers, Wake Up: Laziness is Not a Strategy

Welcome to the mad, mad world of modern advertising,...

ROAS Revolution: How CTV is Redefining Ad Spend Efficiency!

Ah, the enigmatic world of Connected TV (CTV) advertising,...

WTF is Wrong with Us? The Great Data-Driven Dystopia Debacle

Adlandia – a place where 'consumer' is just a...

Five Ways Bid Duplication Mirrors HBO’s Succession

In the ever-twisting and often absurd world of online...

Twice the Bids, Twice the Trouble: A Programmatic Advertising Farce

A persistent and insidious issue lurks, often unnoticed by...

Surviving the AdTech Sietch:  Lessons Learned from the Fremen of Dune

Strap in, fellow spacefarers, and prepare for a journey...