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Komal Helyer

As a part of the leadership team at Pure360 I am responsible for the market segmentation, positioning, demand generation, customer retention and growth programmes, product launches, content creation and direction of the marketing department. The focus is on business growth through supporting marketing strategies that are fully aligned to the customer lifecycle and reflective of buying behaviours.
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Five Email Marketing Trends You May Have Missed

Many marketers share a common predicament; they often understand the strategic value of using technology to improve customer engagement, but they don’t...

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How Luxury Brands Are Embracing Immersive Content (UPDATED)

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Are Your Ads Funding Terrorism?

While brands are rightly concerned about their...
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