Monday, February 26, 2024

Most recent articles by:

Komal Helyer

As a part of the leadership team at Pure360 I am responsible for the market segmentation, positioning, demand generation, customer retention and growth programmes, product launches, content creation and direction of the marketing department. The focus is on business growth through supporting marketing strategies that are fully aligned to the customer lifecycle and reflective of buying behaviours.

Five Email Marketing Trends You May Have Missed

Many marketers share a common predicament; they often understand the strategic value of using technology to improve customer engagement, but they don’t know how...

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Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Heidi Andersen. Let's talk about her for a sec....

Long Tail, Short Straw: The Myth of Niche Market Mastery

Oh, the long tail. It was the darling concept...

Rufus to the Rescue: Amazon’s AI Corgi Sniffs Out Your Shopping Needs

The future is here: and it's wagging its tail...

Cookiegeddon: The Final Crumble or Just Another Batch in the Oven?

Let's not parse words here: the pixelated crumbs of...

Media Buyers, Wake Up: Laziness is Not a Strategy

Welcome to the mad, mad world of modern advertising,...

ROAS Revolution: How CTV is Redefining Ad Spend Efficiency!

Ah, the enigmatic world of Connected TV (CTV) advertising,...

WTF is Wrong with Us? The Great Data-Driven Dystopia Debacle

Adlandia – a place where 'consumer' is just a...

Five Ways Bid Duplication Mirrors HBO’s Succession

In the ever-twisting and often absurd world of online...

Twice the Bids, Twice the Trouble: A Programmatic Advertising Farce

A persistent and insidious issue lurks, often unnoticed by...

Surviving the AdTech Sietch:  Lessons Learned from the Fremen of Dune

Strap in, fellow spacefarers, and prepare for a journey...