Most recent articles by:

Alexander Kesler

Alexander is a visionary B2B digital marketer with over 15 years of experience. Focusing on solutions for B2B demand generation, digital marketing, ABM, Intent and AI driven lead generation, among others, Alexander embraces innovation and turns concepts and methodologies into products and programs that drive ROI. As founder and president of INFUSEmedia, a data-driven B2B demand generation engine, Alexander leads a global team that executes campaigns across all industries and company sizes. He leverages his market knowledge and industry expertise to help his team deploy a suite of innovative offerings and campaigns that deliver revenue growth for over 400 clients. Always on the pulse of digital marketing, Alexander created the Conversion Architecture system, a website design methodology that addresses the needs of every possible user type to increase the likelihood that a site visitor will take action and convert into a lead. Additionally, he frequently contributes to a variety of trade and vertical publications. A graduate of Babson College, Alexander earned a B.S. in entrepreneurship.

Why Email Marketing Alone Isn’t Good Enough

Email can provide you with one of the most effective tools in your marketing toolbox. If you craft your messages well, you could join...

Must read

Berlew’s Back: Equinix’s Marketing Marvel Returns

Today, Equinix announced a strategic move that...

Who are the Programmatic Scammers?

A pervasive threat lurks beneath the glossy...