Heather Vale of Performance Marketing Insider catches up with Ted Dhanik, CEO of engage:BDR, at their co-branded interview booth at LeadsCon. In this exclusive interview, discover what kind of yummy creme treat Ted had, his take on marketing companies, how to choose an advertising agency, what sets them apart from the competition, and more. Contact … Read more
There is a growing problem with banners not being seen. Even if you take away bot traffic, fraud and much more, there are tons of issues with where banners are placed. Do you want your ads to be 100% viewable? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In … Read more
Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, CEO of engage:BDR at Affiliate Summit West in Las Vegas. In this interview, discover what’s new with engage:BDR including their First Impression buyside platform’s lat/long targeting, geo-fencing, additional targeting you can layer on top of it, and the benefits of targeting as narrow as possible. … Read more
Are you looking to target 21-35 for your nightlife marketing efforts? Engage:BDR is one of the top display networks in the world and has targets that are perfect for the nightlife, restaurant and club industry. Heather Vale of Performance Marketing Insider speaks with Tom Schultz, Senior Account Manager at engage:BDR about how to do this, … Read more
Are you ready to scale up your advertising? Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR. In this exclusive interview, the first of two parts, discover why it’s best to start with an RTB platform and when you should scale to managed campaigns. Find out how to … Read more
How well are you targeting your ads? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the first of two parts on the topic of behavioral targeting, discover why engage:BDR is using data partners, why it’s better for advertisers, and how it works. Ted talks … Read more
Are you advertising with video yet? Heather Vale of Performance Marketing Insider talks with Ed Lee, VP of Business Development for engage:BDR. In this exclusive interview about video advertising, discover why video is an important advertising tool, why you should consider adding it to your repertoire, what video allows you to do that display ads … Read more
What kind of change happens over 10 years? Heather Vale of Performance Marketing Insider sat down to speak with Eric Gerritsen, Neverblue’s Vice President of Mobile and Asia, as Neverblue celebrates its 10th anniversary. In this exclusive interview, the first of two parts, discover what Neverblue is, why they’re the granddaddies of the industry, what … Read more
Heather Vale of Performance Marketing Insider spoke with Elliott Lemenager, EVP for Leadspedia. In this interview at Affiliate Summit East in New York City, discover what Leadspedia is, how the performance marketing platform helps you increase your success and ROI, and what strategies Elliott has for you to make use of their data. Brought to … Read more
Heather Vale of Performance Marketing Insider speaks with Barb Mayo, Director of Affiliate Management for Phreshclick, Engage:BDR’s CPA agency. In this interview at Affiliate Summit East in New York City, find out what Phreshclick is, why it was started, what the benefits are to working with Phreshclick as an affiliate, and what Barb’s experience is … Read more
Heather Vale of Performance Marketing Insider talks with April Pfender, Senior Affiliate Manager for Phreshclick, Engage:BDR’s CPA agency. In this interview at Affiliate Summit East in New York City, find out what April does at Phreshclick, why the term “affiliate” can be confusing sometimes and what Phreshclick offers to affiliates that other CPA networks don’t. Also hear about April‘s experience … Read more
Heather Vale of Performance Marketing Insider interviews Ted Dhanik, President & CEO of Engage:BDR. In this exclusive interview, the first of two parts, discover what’s new with Engage:BDR and what directions they’re going in. Find out what’s special about their viewability offering in their First-Impression Buy-Side DSP, how you know that impressions are being viewed, … Read more
In this special roundtable discussion moderated by Performance Marketing Insider’s Heather Vale, discover what works and what’s coming in the future for Pay-Per-Call marketing. Our panel of experts includes Mike Williams, Network Manager of RingPartner; Carlton van Putten, VP of Marketing for LogMyCalls; Drew Thorne-Thomsen, SVP of Business Development for Invoca; and Leonidas Kaplan, publisher … Read more
Heather Vale of Performance Marketing Insider speaks with Krista Barrack, Senior Account Manager for XVerify. In this exclusive interview, the first of two parts, discover what XVerify is, what kinds of data they verify and how, your options for user experience configuration, and how not checking your lead quality affects your ROI and your reputation … Read more