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Greg Shepard

Performance Marketing

How to Determine the Right Influencer Marketing Strategy for Your Brand

Once considered a complement to digital marketing portfolios, influencer marketing has morphed from a nice-to-have into a must-have. At inception, influencer marketing...
Greg Shepard - 0
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AdtechPesach Lattin - 0

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where...
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AdtechPesach Lattin - 0

AdTech’s Secret Sauce: It’s Not All About the Code

If you're anything like me, it's all...
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Marketing MadnessPesach Lattin - 0

Fortnite: The Ultimate Playground for Brands and Gamers

There’s a war going on, and it’s...
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Marketing MadnessPesach Lattin - 0

The US Ad Industry Dodged the Recession Bullet

The winds of change often blow in...
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Hiring & ManagementPesach Lattin - 0

RethinkFirst Unveils Seasoned SaaS Marketing Executive to Chart a Vision for the Future of Behavioral Health

RethinkFirst, a global health technology company at...
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Lawyers Run The WorldPesach Lattin - 0

Nandini Jammi: The Woman Who Cost Breitbart 90% of Its Ad Revenue and Exposed Pubmatic’s Support for Hate Speech and Disinformation

Nandini Jammi is not your typical activist....
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Lawyers Run The WorldPesach Lattin - 0

From Twitt-er to Twit: Is X Playing Fast and Loose with Ads?

Yeah, transparency and ethics have long been...
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Hiring & ManagementPesach Lattin - 0

Berlew’s Back: Equinix’s Marketing Marvel Returns

Today, Equinix announced a strategic move that...
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Hiring & ManagementPesach Lattin - 0

Emilie Cotter Takes the Helm as Audi’s Chief Marketing Officer

In a pivotal move signaling Audi of...
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Marketing MadnessAdotat Staff - 0

Decoding the Disruption: Will AI Unravel Influencer Marketing?

The winds of change are rustling through...
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ARCHIVE

AdTech’s Secret Sauce: It’s Not All About the Code

Adtech Pesach Lattin - 0
If you're anything like me, it's all too tempting to get caught...
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Sotheby’s Bids High with Gareth Jones Hire as Chief Marketing Officer

Leaders Pesach Lattin - 0
Sotheby’s has hired online marketeer Gareth Jones as its new chief marketing officer.
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Fortnite In-Game Advertising. How does it Work?

Marketing Madness Pesach Lattin - 0
In-game advertising has become a powerful tool for brands to reach a...
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Must Read

AdTech’s Secret Sauce: It’s Not All About the Code

Adtech Pesach Lattin - 0
If you're anything like me, it's all too tempting to get caught...
Read more

Are you Confused about ChatGPT and Marketing?

Artificial Intelligence Adotat Staff - 0
In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound...
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The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

Adtech Pesach Lattin - 0
In the tumultuous world of business, where the unexpected often becomes the...
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