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Marketing Madness

Using Social Media for Sales Success

Social media is one of the key pillars of your digital marketing strategy. Done right, social media can bring huge success to your marketing...
charlie rose -

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CTV/OTT Streaming

The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show

If you’re not already working on your holiday marketing...
Adtech

DSPs: The Zombie Platforms Shuffling Through AdtechWhen innovation dies but the platforms keep walking.

We’re talking about DSPs—those clunky, overstuffed jalopies that are...
Adtech

Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes

Jennifer Jackson’s career path reads like the script of...
Leaders

The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos

Chris Koehler, Twilio's Chief Marketing Officer, isn’t just another...
Adtech

ThinkPad to Think Big: Rabin’s No-Nonsense Path to Lenovo’s Future

David Rabin, Lenovo's CMO for the Solutions and Services...
Adtech

How Google’s 20% Cut Is Like Paying for a Penthouse and Getting a Broom Closet

So, here we are, folks. Google, the tech behemoth...
Adtech

Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing

Welcome to the Wild West, where the metrics are...
Adtech

From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

The Trade Desk is doing a masterclass in the...
Adtech

Google’s Monopoly Game: All the Pieces, All the Power

Roll up, roll up! Welcome to the greatest show...
Adtech

Attention Metrics: Industry Savior or Snake Oil?

In a masterclass of déjà vu, both AdExchanger and...

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