Yearly Archives: 2024

Adtech

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Connected TV (CTV) advertising was hyped as the marketer’s latest shiny toy—a seamless fusion of creativity and data-driven precision, all orchestrated by the ever-mystical...

Pesach Lattin - 2024-10-29

Adtech

Alphabet Soup Streaming: Evan Shapiro’s Recipe for Acronym Detox

Evan Shapiro’s recent takedown of the TV industry’s acronym addiction is nothing short of a public intervention for a sector that has lost itself...

Pesach Lattin - 2024-10-29

Leaders

Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while sipping their third champagne at...

Pesach Lattin - 2024-10-29

Adtech

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

Meet Mark Coleman, a venture capitalist who doesn’t give a rip about the traditional VC playbook. Management fees? Nope. Early exits? Not his style....

Pesach Lattin - 2024-10-29

Adtech

AdTech’s Great Purge: The Last Stand of the Bloat Masters

Terrence Kawaja’s “Great Ad Tech Cleanup” isn’t just a neat metaphor—it’s an industrial-strength decluttering of a sector that’s spent years accumulating more fat than...

Pesach Lattin - 2024-10-29

Adtech

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

Alright, folks, let’s talk about adtech’s latest punching bag: curation. It’s the kale of programmatic—good for you, sure, but nobody wants to chew on...

Pesach Lattin - 2024-10-28

Gaming

From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down

Netflix just gave the axe to its Southern California AAA game studio, Team Blue, before it ever released a single game. In a move...

Pesach Lattin - 2024-10-23

Performance Marketing

Why Your Brand Feels Like a Cheap Date: All Flash, No Substance in the World of Performance Marketing

Performance marketing has become the fast-food option of the digital age—convenient, tempting, and delivering instant satisfaction. However, just like a diet of burgers and...

Pesach Lattin - 2024-10-22

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