I have been contemplating the issues lately with the diet industry, especially in light of all the FTC actions. Well, I found one thing that our industry has over the Korean dieting industry: we don’t use dead babies. According to MSNBC: South Korean customs officials seized yet another haul of capsules filled with powdered human … Read more
Engage: BDR, already a growing name in the performance marketing industry has launched its new Real-Time Bidding (RTB) platform First Impression. According to the company, First Impression is “first platform to provide customers with direct access to publishers’ inventory in addition to engage:BDR’s exchange traffic.” The platform allows media buyers direct access to publishers inventory, … Read more
Performance Marketing Insider has learned that at least a dozen major CPA Networks have entered or are in the process of entering into agreements with the FTC that will prohibit these networks and much of industry from working on many if not most diet offers. These pre-settlement “consent” agreements were reached before the companies were … Read more
The Associated Press and Fotolia, one of the world’s leading microstock image companies, today announced a collaboration giving customers access to millions of royalty-free images. Starting today, AP Images customers will be able to buy editorial, rights-managed and royalty-free images, including millions from Fotolia, on APImages.com, solidifying its standing as the industry’s first one-stop-shop for … Read more
Murray Newlands of Performance Marketing Insider interviews Majestic SEO founder Dixon Jones on issues with Unnatural Links. If you didn’t know, Google has sent a bunch of notices to people that their site had tons of unnatural links, and they need to clean up their link profiles. According to Jones’ blog, “If you received a … Read more
Performance Marketing Insider has learned that Adscend Media has settled their legal battle with the Washington Attorney today. In a case that gained national attention, when the AG and his lawyers got on national TV has ended with a miniscule settlement of only $100,000. This should be surprising news in light of the AG’s claims … Read more
Zynga Just paid $180 Million for OMGPOP, a gaming company that had one main hit: draw something. For whatever reason, they felt that the almost 15 million users that Draw Something had was worth that ridiculous amount, and bought the company making the owners overnight very, very rich. Anyone in the performance marketing industry can … Read more
It had to be Facebook’s worse day ever, just a few weeks before their possible IPO. Despite being the company everyone can’t help talking about, the press went after Facebook on May 2nd, 2012 as if they were paid to hate the company. What started out as a conversation on the internet amongst tech journalists … Read more
Performance Marketing Insider Executive Editor Murray Newlands talks with Oliver Roup, the CEO of VigLink. You may have heard of VigLink as they are in the news as the next best thing in affiliate and performance marketing. VigLink’s goal is to help publishers monetize their content more effectively and without much effort. After installing a … Read more
Recently, Guppy just launched and announced the “Bubblegum Network” as a new business unit and brand under the Guppy umbrella. To clarify, Bubblegum Network is a network which is optimized, developed and designed specifically for the following traffic sectors and categories: points and rewards based incent, virtual currency as well as content gateways or content … Read more
Neverblue, a premier global lead generation network, has added long lead validation, a new capability to its advertising platform. With long lead validation advertisers can review and revise conversions based on their campaign needs prior to final lead validation. Before long lead validation, advertisers tracked immediate sales, or shorter time frame campaigns. With Neverblue’s long … Read more
Goliath Advertising Network Adknowledge has issued a press release announcing new payment structures for publishers and proclaiming their financial success. However, in the same press release the company questions the financial stability of both Neverblue and Epic. While Adknowledge continues to meet the changing needs of their publishers, other networks in the industry are struggling: … Read more
Demand for online leads has exploded, but this growth has also led to a development that threatens the online lead generation industry – lead fraud. Industry players are scrambling to find effective solutions to stop fraud and increase the ROI of online lead generation campaigns. A new breed of high-tech forensic solutions that leverage new … Read more
Never heard of Ads Direct? That’s strange, because according to their press releases, they are the #1 Performance Marketing Company in the world. Yes, despite there being tons of other companies in the industry that have been doing this a lot longer, and in theory a lot better, this company has been sending press releases … Read more