Any new business, if they want to really move the needle, they have to turn to online marketing. We know how the internet has taken the world by storm and to have an online presence, one must know the in and out of digital marketing. SEO optimization is one option. In addition, there is one … Read more
Change and innovation have always been at the forefront, notably in creating and utilizing new measures to better serve the needs of the company and its customers. Gone are the days of age old marketing plans consisting solely of person-to-person events and traditional media. Instead, reaching the customers through email and social networks are now … Read more
If you run advertisements on your site, you better look into how they are displayed on mobile devices right away. According to reports, it appears that Google will begin punishing mobile sites that use pop-up ads that take up the user’s screens. These ads, known as interstitials, are particularly disruptive to the user’s experience, but … Read more
Moz is one of the better known digital marketing software providers. They have been in the business for about 12 years now, and have built a strong reputation for quality information and software that has been used by millions of marketers. The company really got its start in SEO, but they have been expanding into … Read more
The UK based SEO company, Total SEO & Marketing Ltd, has been charged with violations to consumer law for posting more than 800 fake reviews online between 2014 and 2015. This is in violation of consumer protection laws in the UK, which are similar to laws and regulations in place in the US. Fake reviews … Read more
If you want your site to achieve a higher position in the search engines, then getting more outbound links is essential. Without relevant, targeted links coming back to your site, it gets difficult to get ranked for your targeted keywords. While there are many blackhat and greyhat ways of acquiring backlinks to a website, none … Read more
So is Landing Page / Conversion Rate Optimization (CRO) good or bad for SEO Optimization? It depends, but in most cases it’s safe! There’s usually no need to worry about SEO if you use professional CRO software. Leading CRO platforms are fully aware that SEO results can take years to build so they make sure … Read more
A challenge that is faced by most of the online marketers is – finding the right keywords. Since there are so many keyword research tools out there, both free and paid, the search for the right one can get overwhelming. However, most of the aspiring web marketers fail to realize that there is a tool … Read more
Google’s newest super-star Maile Ohye, has come out with a video that points out 5 common mistakes people are making with SEO and 6 great ways to move forward and correct those mistakes. What’s most interesting about this video is that it doesn’t feature Matt Cutts, the de-facto leader of Google’s SEO push. This is … Read more
Building backlinks to your website is not enough – you need to focus on the on-page SEO as well. Contrary to popular belief, on-page SEO isn’t rocket science. Giving quality and helping the search engines find the best content will always give you great results. What follows are 7 quick on-page SEO tips that you … Read more
Thanks to the ongoing social media domination, Internet marketing is no longer what it used to be. Most of the small and big web businesses know for a fact that the era of web 1.0 has ended for good. If they have to survive today, they need to be a part of the social web. … Read more
Designing a successful search marketing campaign starts with knowing your audience. Unless and until you properly define your target audience, your campaign remains vague. So, the question that comes up here is, who includes your target audience? The answer is pretty simple – your target audience comprises of people who you’re marketing to. As simple … Read more
Pinterest is the new kid on the social media block. Its become one of the fastest growing social media sites on the Internet. One reason why Pinterest is working out so well is because of its unique approach to content curation. People share interesting pictures on the site by ‘pinning’ them to their ‘boards’. If … Read more
Creating SEO friendly content is not rocket science. If you’ve always thought that it takes some special skill to write stuff that can help you get ranked well – think again. SEO friendly content is more about the people and less about the search engines. The content you create is going to be consumed by … Read more
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