Tag:retailer attribution models

CTV/OTT Streaming

The Right Way to Measure Media

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The quote, from retail magnate...

Daniel Aks - 2023-07-06 0

Latest news

Lawyers Run The WorldPesach Lattin - 2023-10-020

A Blueprint to Banish Ad Fraud for Good: Curtailing the Covert Culprit

Here me out: I know why ad fraud is so pervasive, and how to stop it.

- Advertisement -

AdtechPesach Lattin - 2023-09-280

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of...

Artificial IntelligenceAdotat Staff - 2023-09-280

Are you Confused about ChatGPT and Marketing?

In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms in the night....

Must read

Lawyers Run The WorldPesach Lattin - 2023-10-020

A Blueprint to Banish Ad Fraud for Good: Curtailing the Covert Culprit

Here me out: I know why ad...

AdtechPesach Lattin - 2023-09-280

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where...

AdTech’s Secret Sauce: It’s Not All About the Code

Adtech Pesach Lattin - 2023-09-27 0

If you're anything like me, it's all too tempting to get caught...

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

Adtech Pesach Lattin - 2023-09-28 0

In the tumultuous world of business, where the unexpected often becomes the...

Sotheby’s Bids High with Gareth Jones Hire as Chief Marketing Officer

Leaders Pesach Lattin - 2022-12-20 0

Sotheby’s has hired online marketeer Gareth Jones as its new chief marketing officer.

AdTech’s Secret Sauce: It’s Not All About the Code

Adtech Pesach Lattin - 2023-09-27 0

If you're anything like me, it's all too tempting to get caught...

Are you Confused about ChatGPT and Marketing?

Artificial Intelligence Adotat Staff - 2023-09-28 0

In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound...

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

Adtech Pesach Lattin - 2023-09-28 0

In the tumultuous world of business, where the unexpected often becomes the...

All the Online Marketing & Advertising News & Features

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Tag:retailer attribution models

Latest news

A Blueprint to Banish Ad Fraud for Good: Curtailing the Covert Culprit

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

Are you Confused about ChatGPT and Marketing?

Must read

A Blueprint to Banish Ad Fraud for Good: Curtailing the Covert Culprit

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

ARCHIVE

AdTech’s Secret Sauce: It’s Not All About the Code

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

Sotheby’s Bids High with Gareth Jones Hire as Chief Marketing Officer

Must Read

AdTech’s Secret Sauce: It’s Not All About the Code

Are you Confused about ChatGPT and Marketing?

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

Hot Topics

About Us

Follow Us