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Tag:retail marketing effectiveness

CTV/OTT Streaming

The Right Way to Measure Media

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The quote, from retail magnate and marketing...
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CTV/OTT Streaming

Amazon’s Upfront: One Funnel to Rule Them All

Amazon didn’t just host an upfront event; they held an advertising coronation. Like Sauron assembling his forces in Mordor,...
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Adtech

Should Colossus SSP Be Kicked Out of the Coven?

Alright, imagine the programmatic advertising world as the mystical realm of Greendale from "Chilling Adventures of Sabrina." Picture Colossus SSP as...
Adtech

TV Shopping on Steroids: Gary Mittman’s Vision for the Future

This week’s episode of The ADOTAT Show was a wild ride through the world of shoppable TV, helmed by...

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CTV/OTT Streaming

Amazon’s Upfront: One Funnel to Rule Them All

Amazon didn’t just host an upfront event; they held...
Adtech

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the...

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