Tag:retail marketing effectiveness

CTV/OTT Streaming

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The quote, from retail magnate and marketing...

Daniel Aks - 2023-07-06

Adtech2024-07-24

Google's latest move is a doozy. After years of waffling on third-party cookies, the tech behemoth has decided to...

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Adtech2024-07-18

Hold onto your spreadsheets, people, because today we’re talking about Phoenix Ha—a powerhouse who ditched the glamour of Vogue...

Adtech2024-07-17

Hold onto your hats, folks, because the AI hype train is barreling toward what looks like a brick wall....

Adtech2024-07-24

Google's latest move is a doozy. After years of...

Adtech2024-07-18

Hold onto your spreadsheets, people, because today we’re talking...