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Marketing Madness

Can Tradedoubler Survive Brexit?

Tradedoubler's business in the UK, the fact there is a common market, is one of the reasons the company has grown in leaps and...
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Adtech

Attention Metrics: Industry Savior or Snake Oil?

In a masterclass of déjà vu, both AdExchanger and Digiday unleashed a "scoop" yesterday announcing that the IAB and...
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Adtech

Can Curation Houses Be the Couples Therapist We All Need?

Programmatic advertising is like that friend who never stops binge-watching “The Real Housewives” — you know it’s not great...
Gaming

How Advertisers Are Betting Big on Gamers in Q3 and Q4

There’s an audience, and then there are gamers. Imagine someone so engrossed that even a fire alarm wouldn’t make...

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Adtech

Attention Metrics: Industry Savior or Snake Oil?

In a masterclass of déjà vu, both AdExchanger and...
Adtech

Can Curation Houses Be the Couples Therapist We All Need?

Programmatic advertising is like that friend who never stops...

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