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Marketing Madness

Non-Official Sponsors Now Allowed to Advertise During 2016 Rio Olympics

For the first time ever, businesses and companies who are not official Olympic sponsors will be able to advertise during the upcoming 2016 Olympics...
Megan Turner -

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Adtech

Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes

Jennifer Jackson’s career path reads like the script of a tech-world reboot where the hero doesn’t save the day...
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Leaders

The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos

Chris Koehler, Twilio's Chief Marketing Officer, isn’t just another marketer who throws around buzzwords like “disruption” and “innovation” while...
Adtech

Mike Follett of Lumen Research: Viewability Is the Trophy You Get for Showing Up Late to the Party

Mike Follett has been on a relentless quest for attention—not his own, mind you, but yours—for longer than most...

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Adtech

Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes

Jennifer Jackson’s career path reads like the script of...
Leaders

The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos

Chris Koehler, Twilio's Chief Marketing Officer, isn’t just another...

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