In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and one trend that’s been catching everyone’s attention is the unstoppable rise of affiliate marketing. To shed light on this phenomenon, we had the pleasure of chatting with the brilliant Max Ciccotosto, the Chief Product Officer of impact.com, the … Read more
The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent affiliate marketing agency on the planet. The company has just appointed Kerry Curran as its new Chief Growth Officer, a move that promises to take the firm’s market presence and client base to new heights. Curran, a seasoned … Read more
Affiliate marketing has become a vital marketing tool for brands across various industries. Lisa Chaikin, the Group Marketing Director at Awin, a leading affiliate marketing platform, shares her insights on the benefits and importance of affiliate marketing channels. Awin has been a mainstay in the affiliate marketing industry since 2000 and has grown from 88 … Read more
I’ve known Chris for a long time, and I’ve always been impressed by his knowledge of the affiliate and performance marketing industry. He’s the co-founder of Publish Discovery, which helps create artificial intelligence, marketing analytics, and machine learning for affiliates to help them grow their businesses while paving their way in the affiliate industry. Moreover, … Read more
Last week some of the biggest companies in Affiliate Marketing met up in Europe to discuss the state of the industry, do business and figure out how to evade spam filters No, really – while there were some of the most reputable companies in the industry, it also included some of the worst companies in … Read more
If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of traffic coming from affiliate marketing programs was fake. Now, in 2022, that number has almost doubled (17%), which means the affiliate industry is expected to lose over $3.4 billion in fraud this year. … Read more
By leveraging Rakuten Advertising’s expansive publisher network and Button’s new deep linking and app-tracking Reach technology, Sam’s Club is among the retailers that have been able to enhance the user experience by seamlessly routing users to apps they’ve already installed, extending the brand experience for loyal shoppers, boosting the usage of its own app and … Read more
Works for: Clickbooth.com Title: CEO Erin Cigich is the CEO of premier global performance marketing marketplace, Clickbooth. A Florida native, Erin has received awards from the Tampa Bay Business Journal – “40 Under 40” (2019) and “Business Woman of the Year” (2011 & 2013) The Florida Women’s Conference “Glass Ceiling Award” (2013) and the University … Read more
