We’re diving headfirst into the madcap world of Zack Rosenberg, the maestro behind Qortex, the ad-tech powerhouse shaking up the industry faster than a Kardashian divorce. If you’re here for a polite, run-of-the-mill tech story, this isn’t it. This is the no-holds-barred, uncensored tour of how a sports fanatic turned AI wizard is rewriting the … Read more
Dominick Miserandino, a name synonymous with digital strategy, is the guy you want on your side when navigating the ever-shifting sands of the internet. Since the 90s, he’s been a digital cowboy, riding the waves from dial-up days to the high-speed, AI-driven world we live in now. Pesach Lattin got him to spill the beans on … Read more
On the latest episode of the ADOTAT Show, I had the pleasure of sitting down with David Kaplan, the legendary journalist turned content marketing guru. Kaplan, who’s been through the wringer of media transformation, shared his unfiltered thoughts on everything from the shift from print to digital to the fine line between journalism and marketing. … Read more
When life hands you lemons, you might make lemonade—but if you’re Michael Cammarata, you turn those lemons into a lemonade empire that’s both sustainable and tech-savvy. Welcome to another episode of “The Adotat Show,” where host Pesach Lattin isn’t just stirring the pot; he’s reinventing it. Today, we dive into the world of a man … Read more
If ad tech were a rock concert, Oleg Korenfeld would be the lead guitarist, playing the riffs that make the industry headbang to his tune. Pesach Lattin, the charismatic conductor of this wild ride, sat down with Oleg, the CTO of CMI Media Group, on the latest episode of the Adotat Show. Buckle up (or … Read more
In the digital advertising arena, Mike Seiman is not merely a participant but a vanguard, a figure whose narrative threads through the very fabric of the internet’s commercial evolution. As the CEO of Digital Remedy, his voyage from nascent internet enthusiast to ad tech luminary encapsulates a saga of innovation, resilience, and unbridled ambition. Seiman, with candid … Read more
Let’s cut to the chase: Fred Godfrey is not your garden-variety tech mogul droning on about disruption. Oh no, he’s the mastermind behind Origin, a company that’s doing to traditional TV advertising what smartphones did to those ancient relics we called “flip phones.” And in the spirit of true innovation, his journey to ad tech … Read more
So, ad tech often feels like a byzantine maze of acronyms and fleeting digital footprints but Drew Stein of Audigent emerges not just as another player but as the genre’s latest virtuoso. On a recent episode of the ADOTAT Show, hosted by none other than Pesach Lattin, Stein dives deep into the mechanics and ethos … Read more
In the digital marketing arena, where change is the only constant, distinguishing visionary foresight from fleeting trends is akin to navigating a minefield. This is the backdrop against which I engaged Greg Stuart, the CEO of MMA Global, in a candid discussion. Our aim? To dissect the present and future of digital marketing, peeling back … Read more
Navigating the tumultuous seas of digital marketing and ad tech requires not just a sturdy ship but a captain who can see through the fog of change with an almost prophetic clarity. Andy Batkin in a recent interview, make clear he is such a navigator, a pioneer who charted the course of digital media long … Read more
Heidi Andersen. Let’s talk about her for a sec. She’s kinda like that friend who knows everyone in the neighborhood, but instead of just organizing block parties, she’s busy reshaping what it means to be a community in our oh-so-connected yet somehow lonely digital world. This isn’t your average tech exec story. After playing the … Read more
The arrival of Jeanniey Walden as Senior Vice President and Chief Marketing Officer at Rite Aid represents not just a fresh face in corporate leadership but a potential turning point for a retail pharmacy chain that has faced its share of challenges. Walden’s appointment at Rite Aid is the latest chapter in a remarkable career … Read more
The global digital marketing juggernaut, Jellyfish, renowned for its partnerships with some of the world’s most iconic brands, has made a seismic announcement that is set to redefine the creative marketing landscape. Jo Wallace, a luminary in the industry, steps into the role of Global Executive Creative Director (ECD), ushering in a new era of … Read more
In the realm of public relation agencies, where the glitz of campaigns often outshines the nitty-gritty of human resource metrics, a surprising champion has emerged from the shadows. Enter The Digital Voice™, a boutique PRagency that’s causing quite a stir in the industry – and not just because of its flashy PR campaigns or digital … Read more
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