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Performance Marketing

Marketing Madness

What CPA Networks Are Shutting Down Next

After speaking with dozens of people who attended affiliate summit this year, they had the same thing to say: the market is changing fast...
Pesach Lattin -
Performance Marketing

Instagram Killing Influencer Marketing by Getting Rid of Likes

Instagram is making a radical change to its platform in an effort to force advertisers to buy advertising and stop using influencers instead. Kylie...
Pesach Lattin -
Lawyers Run The World

Are These the Most Fraudulent Mobile Networks?

According to court documents unsealed this week, Uber is suing five mobile ad-tech companies—along with roughly 100 unnamed third parties that they worked with—in...
Pesach Lattin -
Performance Marketing

Above All Offers CPA Network Suddenly Closes Doors

One of the last remaining super affiliate networks where an "expert" claimed to have the secrets of affiliate marketing, has come to an end....
Pesach Lattin -
Performance Marketing

Proven Marijuana Marketing Techniques

Remember when marijuana ads showed up in your social media feeds? That was so 2016. Today the major platforms—Facebook, Instagram, Twitter—impose strict rules around...
Christopher Smith -
Performance Marketing

Courts: Search Engines Not Liable for Fake Map Points

The U.S. Court of Appeals for the District of Columbia Circuit ruled that Google, Microsoft and Yahoo were protected by Section 230 of the...
Pesach Lattin -
Performance Marketing

Top 10 Conversion Optimization Proven Tips to Increase Your Sales

The organization that understands the vitality of conversion optimization and takes necessary steps for the same, gets better revenue growth, brand exposure, and inbound lead generation....
Manchun Kumar -
Performance Marketing

How to Determine the Right Influencer Marketing Strategy for Your Brand

Once considered a complement to digital marketing portfolios, influencer marketing has morphed from a nice-to-have into a must-have. At inception, influencer marketing success relied...
Greg Shepard -
Marketing Madness

Affiliate Marketing is Solution to Digital Fraud Crisis

As marketing platforms face more attention from regulators and the public, they’ll have to adapt. A confluence of events last year shook up the digital...
Pesach Lattin -
Performance Marketing

vCommission Starts Affiliate Conversational AI program with APTIK

Haptik, one of the world’s largest conversational AI platforms today announced its alliance with vCommission, leading Global affiliate network, to implement Conversational AI solutions...
Pesach Lattin -
Email Marketing

Top 10 Trends in International Online Marketing for 2019

Artificial intelligence (AI) and chatbots rank among the top 10 trends in digital marketing this year, said an industry expert, noting that the trends...
Pesach Lattin -
Performance Marketing

New Arab-Focused Performance Marketing Network Launches

ArabClicks, a performance-based marketing platform, set to deliver unrivalled sales results for the GCC e-commerce industry, is now live. Offering one of the most cost-effective...
Pesach Lattin -
Marketing Madness

Congrats: Tony Aldarondo, New VP of Marketing at Clickbooth

Clickbooth (Clickbooth.com, LLC) has announced today that Tony Aldarondo has been promoted to Vice President of Marketing effective immediately. Tony will continue to report...
Pesach Lattin -
Performance Marketing

Top Affiliate Marketing Trends for 2019

Affiliate marketing has been in vogue ever since leading e-commerce websites identified it as one of the most high-growth avenues within the digital marketing...
Pesach Lattin -
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Marketing Madness

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

In a move that might not set the world on fire but will certainly simmer some interest in the...
Adtech

No More Ads? How Apple’s New Safari Could Topple Google’s Empire

Get ready, internet adventurers, as Apple prepares to jazz up Safari with a suite of zippy updates and eccentric...
Marketing Madness

Kroger Precision Marketing Teams Up with Yahoo Advertising for Data-Driven Delights

In the ever-evolving landscape of digital advertising, partnerships between industry giants can often resemble a high-stakes game of chess...

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Kirk Deis, Scam or Legit Expert?

Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

In a headline-grabbing announcement that has tongues wagging across...
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