There has been a lot of discussion in social forums, blog posts and conference sessions about the use of the term affiliate and/or partner marketing. ‘Affiliate vs Partner’ was even the Keynote panel session at Affiliate Summit West this year – and even that was inconclusive.
If someone asks you to rent your FB account promising thousands of dollars in rental money to you, although it is tempting, it is an elaborate scam that was started by CEO and founder of Ads, Inc named Asher Burke in 2015 – just in time for the 2016 election season. Burke was at that … Read more
Ellen DeGeneres and Sandra Bullock have teamed up to take on the so-called “celebrity endorsement theft industry.” Their lawsuit filed Wednesday seeks to expose 100 anonymous individuals and entities that fraudulently sell health and beauty products using the celebrities’ names, images, and likenesses without permission. The entities, which earn money by directing traffic to e-commerce … Read more
The U.S. Commodity Futures Trading Commission (CFTC) filed fraud charges against two affiliate marketers for binary options trading. In its complaint, the CFTC alleged that David Sechovich and Peter Szatmari, the two affiliate marketers, created and distributed millions of fraudulent solicitations to open and fund retail binary options trading accounts on websites operated by unregistered, off-exchange brokers. … Read more
OPTIZMO Technologies, the industry leader in email and SMS suppression list management, is excited to announce the release of An Advertiser’s Guide to Utilizing an Email Affiliate Program, in conjunction with CPA network, Clickbooth. The two companies came together, leveraging each team’s area of expertise to create a comprehensive guide for advertisers to gain a … Read more
While advertisers and agencies can not by themselves eliminate dangerous and destructive content online, they do have a role to play as they also work to avoid misspending money and inviting regulations that could hurt business, GroupM said in a new report on brand safety. The giant media buyer estimates that the risk of ad … Read more
After speaking with dozens of people who attended affiliate summit this year, they had the same thing to say: the market is changing fast and the affiliate and performance marketing industry is over as we know it. Changes are happening fast, and it’s likely most CPA networks wont survive. With Peerfly, AboveAllOffers and Mundo Media … Read more
Instagram is making a radical change to its platform in an effort to force advertisers to buy advertising and stop using influencers instead. Kylie Jenner for example reportedly makes $1 million per Instagram post, and 0% of that goes back to the platform. Meanwhile, Instagram’s own ads don’t receive nearly the engagement that you’ll see … Read more
According to court documents unsealed this week, Uber is suing five mobile ad-tech companies—along with roughly 100 unnamed third parties that they worked with—in addition to its agency partner.This update alleges that the additional companies were collectively paid $70 million to buy out ad space for Uber that turned out, upon review, to be inventory … Read more
One of the last remaining super affiliate networks where an “expert” claimed to have the secrets of affiliate marketing, has come to an end. These networks, promising huge payouts with “famous affiliate marketers” running the show seemingly came and went, but Eli Aloisi’s network lasted a little longer than most, because his personality seemed to … Read more
Remember when marijuana ads showed up in your social media feeds? That was so 2016. Today the major platforms—Facebook, Instagram, Twitter—impose strict rules around cannabis advertising, legal CBD products included. Even ancillary companies that don’t sell the plant face stiff restrictions. So what’s a cannabis company to do? Get creative. Here are real-world examples of … Read more
