In recent years, influencer marketing has become a popular and powerful tool for businesses to reach new audiences and promote their products or services. However, the effectiveness of influencer marketing has been questioned by many, with some suggesting that much of it is either fraudulent or simply useless. Recently, there was a case of influencer … Read more
The world of programmatic advertising can be overwhelming, with a seemingly endless array of metrics to choose from. It’s easy to fall into the trap of measuring vanity metrics that don’t provide any real insight into the success of your campaign. But fear not, my dear reader, for I am here to guide you through … Read more
The Federal Trade Commission (FTC) and the State of Florida have jointly filed a lawsuit against Chargebacks911, a chargeback mitigation company, and its owners, Gary Cardone and Monica Eaton Cardone. The suit alleges that the company used unfair techniques to prevent consumers from successfully disputing credit card charges through the chargeback process. According to the … Read more
Richard Kahn is the co-founder and CEO of Anura.io, a leading ad fraud detection company that has been making waves in the industry for its innovative and accurate approach to combatting ad fraud. With over 40 years of experience in developing software and 20 years running a PPC ad network, Kahn has developed a unique … Read more
The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent affiliate marketing agency on the planet. The company has just appointed Kerry Curran as its new Chief Growth Officer, a move that promises to take the firm’s market presence and client base to new heights. Curran, a seasoned … Read more
In the age of digital marketing, it’s essential for brands to be able to connect with their customers in a meaningful way. That’s where Tal Klein, CMO at Relay Network, comes in. With his expertise in digital engagement, Tal has helped countless brands enhance their social media feeds to drive more online brand engagement with … Read more
Affiliate marketing has become a vital marketing tool for brands across various industries. Lisa Chaikin, the Group Marketing Director at Awin, a leading affiliate marketing platform, shares her insights on the benefits and importance of affiliate marketing channels. Awin has been a mainstay in the affiliate marketing industry since 2000 and has grown from 88 … Read more
BLEND CMO Hila Shitrit Nissim believes that localization in modern marketing is the key to success. We have followed her career and advice, and believe that she has the best insight into what is going on. BLEND is an end-to-end localization platform for global brands seeking to increase multimarket revenue and build deeper relationships with … Read more
Sara Malo is the President/COO of LinkUnite, a community of executive women in digital marketing and the VP of Partnerships at Lead Generation World. She started LinkUnite in 2022 with Amanda Farris after realizing that there was a need for support and representation for executive women in the male-dominated digital marketing industry. Malo and Farris … Read more
The world of video games and advertising has changed dramatically in recent years, with big brands and marketers taking note of the massive success of popular games like Fortnite and using them to target specific audiences with their advertising. This is a big shift from the past, where video games were seen as just a … Read more
Imagine a world where TV advertising was as accessible and measurable as paid search – that’s the world that Jason Fairchild, co-founder and CEO of tvScientific, is helping to create. This former early executive of GoTo.com/Overture (which was later acquired by Yahoo) is a recognized leader in the ad tech industry, with a track record … Read more
Affiliate marketing is a lucrative and growing industry, but as its popularity grows, so too has the problem of fraud in the industry. In recent years, affiliate fraud rates have nearly doubled, with the most common scams including fraudulent leads, click spam, spoof traffic, URL hijacking, and paid affiliate programs. As the president of Phonexa, … Read more
Out-of-home (OOH) advertising is a powerful way to reach audiences in the physical world, but it can be challenging to measure its effectiveness compared to other forms of advertising such as online and TV. However, with the right tools and techniques, it is possible to accurately measure the success of an OOH campaign. Before and … Read more
The legalization of online sports betting in New York has sparked a significant increase in advertising from major sportsbooks. According to Pathmatics, FanDuel, DraftKings, Caesars, MGM, and Wynn spent a combined $25.6 million on display, OTT, and social advertising in January. According to iSpot.tv, the six major sportsbooks spent a combined $86.4 million on national … Read more
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