Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new operating system slated for 2025, and it’s not your average tech update. This is a full-blown power grab, aimed squarely at the walled gardens of Roku, Amazon, and Google. It’s bold, it’s risky, and it’s making … Read more
In a bold (and overdue) move, Audience Store has teamed up with AudienceProject to supercharge incremental reach for TV advertisers. This partnership is all about corralling the so-called “cord-cutter” crowd, using an arsenal of data to locate and engage viewers who’ve ditched linear TV in favor of OTT and CTV. If you’re wondering what incremental … Read more
Imagine this: you’re three episodes deep in a binge, and a perfectly timed ad pops up, tempting you with something you didn’t even know you needed. That’s the dream of programmatic CTV—advertising that is as seamlessly woven into our favorite shows as it is creepily precise. But here’s the thing: programmatic CTV is a lot … Read more
Samba TV’s recent acquisition of Semasio is a headline-grabber in a market that’s all about survival of the smartest. This move isn’t just about padding Samba’s portfolio; it’s a power play positioning the company to dominate the Connected TV (CTV) and digital advertising landscapes. Ashwin Navin, Samba TV’s co-founder and CEO, says it best (or … Read more
Connected TV (CTV) advertising was hyped as the marketer’s latest shiny toy—a seamless fusion of creativity and data-driven precision, all orchestrated by the ever-mystical artificial intelligence (AI). The pitch? Hyper-targeted ads that not only know what you want but also when you want it, blending so smoothly into your favorite shows that you’d swear they … Read more
Evan Shapiro’s recent takedown of the TV industry’s acronym addiction is nothing short of a public intervention for a sector that has lost itself in a linguistic labyrinth. In his view, it’s time to stop pretending viewers can—or want to—decode the alphabet soup of terms like FAST, SVOD, AVOD, and TVOD. The solution, he argues, … Read more
Alright, folks, let’s talk about adtech’s latest punching bag: curation. It’s the kale of programmatic—good for you, sure, but nobody wants to chew on it unless it’s blended into something that hides the bitterness. But Adweek decided to fan the flames with an article quoting five anonymous sources who trash curation like it’s the Illuminati … Read more
If you’re not already working on your holiday marketing strategy by the time fireworks light up the sky on July 4th, you’re already behind. Gone are the days when Black Friday was the starting line for holiday shopping. Now, we’ve got October Prime Days and Halloween promotions that are practically the new Thanksgiving. If you’re … Read more
Netflix, once the uncontested ruler of the streaming universe, now seems to be playing a risky game of trial and error with its new ad-supported tier. With a staggering 40 million monthly users, you’d think they’ve struck gold, right? But here’s the kicker: Netflix is messing it all up—royally. It’s like watching someone try to … Read more
With the Senate race in Nevada heating up, it’s clear that the contest between incumbent Jacky Rosen and challenger Sam Brown is far from a snooze-fest. This is the kind of high-stakes, edge-of-your-seat drama that keeps political junkies glued to their screens. And guess what? In this volatile arena, Connected TV (CTV) is poised to … Read more
In the bustling, caffeine-fueled chaos of the digital advertising world, Julian Zilberbrand stands out like a seasoned conductor in an orchestra of blinking screens and endless data streams. His journey from a Ukrainian-born kid, raised in the streets of Brooklyn, to a trailblazer in CTV advertising, is the stuff of modern legend. Forget the Marvel … Read more
In the sprawling, sandy universe of streaming advertising, the problems faced by platforms and advertisers often feel like epic battles straight out of *Dune 2*. If you’ve seen Denis Villeneuve’s sequel, you’ll understand the complexity, the intrigue, and the constant struggle for balance and control. So, let’s dive into how the streaming ad world is … Read more
Ladies and gentlemen, grab your popcorn, because X (formerly Twitter) is back with some eye-popping claims about its video content. They’re shouting from the rooftops that they’re racking up 8 billion video views per day. Yep, you heard that right—8 billion, with a ‘B’. And just to spice things up, they’re flaunting a 35% increase … Read more
Streaming ads still suck. Like a swarm of mosquitos at a summer BBQ, they’re relentless, annoying, and utterly out of place. We’ve been promised this seamless, futuristic experience with Connected TV, yet here we are, stuck in the past with clunky, uninspired ads that feel like they’re being lobbed at us by a catapult. You’d … Read more
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