On January 30, 2023, the Criminal Liaison Unit of the Federal Trade Commission’s Bureau of Consumer Protection (BCP CLU) issued its 2022 Criminal Liaison Unit Report, describing the history of the BCP CLU, its program operations, and major accomplishments over the past five years. In an effort to ensure criminal prosecution of appropriate consumer fraud … Read more
The media industry is facing a content apocalypse as publishers are witnessing declining ad revenue and downsizing their workforce. Adweek, a trade publication covering the ad industry, has cut 10% of its workforce, impacting 14 people. Similarly, Vox Media, which owns The Verge, Thrillist, and New York magazine, has laid off 7% of its staff, … Read more
The 4A’s and ANA have issued a statement condemning the recent approach taken by the IAB at their ALM conference. The statement argues that polarizing rhetoric, such as that employed by the IAB, is counter-productive and fails to achieve lasting solutions. Instead, the 4A’s and ANA advocate for a more responsible and balanced approach to … Read more
Retail media networks have quickly become one of the most popular advertising platforms, and the ad revenue is expected to reach $52 billion this year and $61 billion in 2024, according to the Association of National Advertisers (ANA). Despite the rise in popularity, the industry faces significant challenges, including a toxic relationship between advertisers and … Read more
McKinney, a creative and media agency, announced its acquisition of August United, a leading influencer marketing agency. August United, which was previously owned by Audacious Studios, provides full-service influencer marketing capabilities, and McKinney will also acquire Tailwind, the performance media arm of Audacious Studios, to strengthen its integrated offering. This move will allow McKinney to … Read more
Advertising agencies are facing a potential downturn as the economy enters uncertain times. While the National Bureau of Economic Research (NBER) has not officially declared a recession, the threat of one can lead to clients tightening their marketing budgets. The impact of a recession on marketing agencies can be significant, with missed business opportunities and … Read more
In a recent fourth-quarter earnings statement, Netflix announced its early progress on its ad-supported tier that was launched in November. On a call discussing the results, analysts asked about giving money back to brands and the executives emphasized that the platform is still in the “crawling” phase. Priorities: In the coming months, Netflix plans to … Read more
Pixalate, a leading platform for fraud protection, privacy, and compliance analytics in the Connected TV (CTV) and Mobile Advertising industries, has released its December 2022 CTV Supply Side Platform (SSP) Market Share Report. The report provides a ranking of programmatic advertising Sell Side Platforms (SSPs) based on their estimated market share for key CTV platforms. … Read more
The Chinese government’s influence operations on social media platforms have become a major concern for global security and democracy. The recent revelation by Google that it has disrupted over 50,000 instances of a group called DRAGONBRIDGE, which has been attempting to use YouTube and other platforms to influence Western audiences with pro-China content, is a … Read more
Security researchers at Human Security recently uncovered a widespread attack on the online advertising ecosystem that has impacted millions of people and defrauded hundreds of companies. Dubbed Vastflux, the attack was discovered by researchers at Human Security, a firm focusing on fraud and bot activity. The attack impacted 11 million phones, with the attackers spoofing … Read more
David Cohen, CEO of the Interactive Advertising Bureau (IAB), has accused “extremists” of attempting to cripple the advertising industry in America. Speaking at the IAB’s annual leadership conference, Cohen criticized politicians, privacy advocates, and tech giant Apple for their efforts to restrict the advertising industry. Cohen specifically targeted politicians such as Amy Klobuchar and Ted … Read more
In a press release today, Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing platform based in Ecuador. The scheme dates back as far as 2015 and underpins a large part of Dataly Media’s business conducted since that time, according to Confiant. This means, … Read more
The Business Opportunity Rule (“Bizz Opp Rule”) was first adopted in 2012. It applies to commercial arrangements where a seller solicits a prospective buyer to enter into a new business, the prospective purchaser makes a required payment, and the seller – expressly or by implication – makes certain kinds of claims. Without limitation, opportunities where … Read more
It’s becoming more and more clear that TikTok may not be able to stay in the US. A new report says that ByteDance, the Chinese parent company of TikTok, has been spying on journalists who were in contact with ByteDance employees. The Financial Times reports that “over the summer, four employees on the ByteDance internal … Read more
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