Hold onto your coffee, The Trade Desk just threw us a curveball by pivoting to become an advertising network. You heard right. The beloved DSP, which marketers used for buying digital ads, is now diving into the world of ad networks. Imagine your favorite bakery suddenly selling car parts—it’s that kind of switch. Ad execs … Read more
Alright, gather ‘round, because we’re about to unravel the enigma that is the fediverse. Picture this: According to my friends at Digiday, the Verge and 404 Media are diving into the fediverse to take control of their referral traffic and juice up their onsite engagement. They’re cooking up new features that let them blast their … Read more
If you haven’t heard the buzz about Colossus and Adalytics, you’ve likely been hiding under a rock—or perhaps just been too busy doom-scrolling to notice. This soap opera of the ad tech world, where accusations fly, reputations are at stake, and Augustine Fou just dropped a plot twist that would make any telenovela proud, is … Read more
Guess What? Frank Casale, the grandmaster of outsourcing, has just unveiled his latest white paper, “The Call Center of the Future,” and it’s as if he’s inviting us to a dystopian amusement park where the rides are run by robots. No, seriously. Imagine your friendly neighborhood call center, but instead of humans, it’s packed with … Read more
I’m Pesach Lattin, and if you’re not familiar with me, you probably haven’t been paying attention to the ad tech world. I’ve been in this racket since the internet was powered by hamster wheels. I launched FGN.com back in ’96, sold it to Cybereerps for just under half a mil, and that was my jumping-off … Read more
Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing the Media Distributor Gauge, the latest contraption to dissect our media consumption habits. This gizmo will break down total cross-platform viewership across media companies, and honestly, it feels like the data version of a reality show … Read more
Alright, folks, gather around for the latest installment of “Ad Tech Gone Wild.” Picture this: Colossus Media LLC, strutting around like the Big Man on Campus, has just slapped Adalytics Research LLC with a civil lawsuit. The charges? Defamation, injurious falsehood, and false advertising. It’s the kind of lawsuit that makes lawyers salivate and PR … Read more
On the latest episode of the ADOTAT Show, I had the pleasure of sitting down with David Kaplan, the legendary journalist turned content marketing guru. Kaplan, who’s been through the wringer of media transformation, shared his unfiltered thoughts on everything from the shift from print to digital to the fine line between journalism and marketing. … Read more
Amazon didn’t just host an upfront event; they held an advertising coronation. Like Sauron assembling his forces in Mordor, they laid out their grand vision to become the “Funnel to Rule Them All.” This wasn’t just a presentation; it was a digital flexing of muscles, a declaration of supremacy over the ad world, with a … Read more
Alright, gather ’round, folks. Erez Levin’s back from the future with another sizzling hot take, and this time he’s wielding his pickaxe on the rugged terrain of the ad industry’s gold rush. Levin, the self-appointed “Media Futurist” and “Ad Attention/Quality Evangelist,” is here to separate the real gold from the fool’s variety in the premium … Read more
In the glittering world of shoppable TV, where retail empires and entertainment titans collide, a new hybrid of consumerism is emerging, poised to revolutionize how we think about vegging out in front of the tube. Forget lounging around in sweatpants, mindlessly snacking while binge-watching the latest culinary showdown. With the click of a button or … Read more
When life hands you lemons, you might make lemonade—but if you’re Michael Cammarata, you turn those lemons into a lemonade empire that’s both sustainable and tech-savvy. Welcome to another episode of “The Adotat Show,” where host Pesach Lattin isn’t just stirring the pot; he’s reinventing it. Today, we dive into the world of a man … Read more
Hello, Amazon shoppers and screen-staring society! What happens when a retail giant dabbles in ads? They don’t just enter the market—they crash through it with the subtlety of a Prime delivery van on two-day shipping deadlines. Amazon’s first-quarter financial revelations for 2024 are in, and it’s clear that advertising within Prime Video isn’t just a … Read more
Welcome to the world of retail media, where the stakes are high, the competition is fierce, and the jargon is dense enough to make even the most seasoned ad execs reach for a double espresso. But amidst the usual corporate drone, something interesting is happening. CVS Media Exchange (CMX), a relative newcomer launched in the … Read more