Highlights from the just released Technorati report on the State of the Blogosphere point to the gathering strength and importance of bloggers — all the more reason for performance marketing stakeholders to increase communication with bloggers and come to the table.
Microsoft, Yahoo!, and America Online have combined their advertising might to battle the companies with the most advertising revenue – Google and Facebook. The idea behind the companies’ alliance will be through their advertising of space on their individual websites; instead of trying to sell their own premium ad space, they will allow their new allies to do it for them. … Read more
For those sites that were affected by Panda’s big hand that slapped the daylights out of many marketers, there is something much worse coming. A new algorithm was just lauched, with little fanfare, that will basically remove stagnant pages in the Google search and replace them with more recently updated information. According to Google: Given … Read more
Empyre Media announced today that the company will be providing all new and existing affiliates an End of the Year 10% bonus on all commissions earned from November 15, 2011 through December 31st, 2011. Never before has an affiliate network offered such a large bonus to its affiliates over such a long period of time. … Read more
For those who are not yet aware, content locking or content unlocking is an up and coming technology within the performance marketing industry that allows website and content owners to monetize their site content using a monetization platform such as the one Adscend Media offers. Our content monetization platform allows website/content owners to seamlessly integrate … Read more
Neverblue, the mega-affiliate CPA network has announced today that they are launching through Neverblue Mobile, a new cost per install platform. This platform will allow publishers to promote installations of mobile applications for both Apple and Android phones. According to Neverblue Mobile app publishers and developers can easily enable Neverblue Mobile CPI tracking using a … Read more
Google+ Pages for business is a new add-on that will change how we think of adwords in the next few months. Now, when businesses make a Page on Google+, they can connect the page to the website URLs in their Adwords account. This means that the +1s that are done on the linked URLs will … Read more
OmniStar, an affiliate software management company, has released a new mobile application that will allow affiliate managers to manage and control their affiliate programs remotely. This application will allow affiliate users to also sign up with affiliate programs that use OmniStar, and check their commissions and other statistics. According to Chief Operating Officer Arlen Robinson, … Read more
ADOTAS – Somehow, Yahoo!’s third-quarter earnings proved to be worse than its second quarter earnings. The latter report raised a lot of eyebrows as U.S. display revenue — seemingly the only solid revenue performer, with the company’s search revenue still in freefall — took a major dive, attributed to a poorly implemented sales team reorganization … Read more
I asked last week if the new google algorithm, which is called by someone a “freshness update”, will seriously hurt the effort of marketers. After the week, reading other commentaries and seeing the results, if come to the conclusion that it might actually do more: incentivize people to write as much crap as possible in … Read more
There have been tons of reports of major brands entering into agreements with Facebook to advertise their products. Most recently, Ford Motor Company had a well known campaign for the Ford Focus that was covered in the media on Facebook, that included a spokes puppet “Doug”. Doug made over 43,000 “friends” on Facebook, and was … Read more
Skimlinks has announced that it is launching Skimwords 2.0, which will provide affiliate links within in-text ads. This opportunity will convert certain keywords into affiliate links from their acquisition of AtmaLinks. It will match over 20 million product in real time to create these advertisements. Currently the product will only support product comparison services, by … Read more
Sometime ago, a great little book arrived for us in the mail. And it’s very much both of those things: It’s compact and it’s exceptional. It was a copy of David Meerman Scott and Brian Halligan’s Marketing Lessons from the Grateful Dead: What Every Business Can Learn From the Most Iconic Band In History. Sure to … Read more
James Jrumbly of The Email Guide was curious about what exactly gets through from email marketers to Yahoo users. So he decided to use Yahoo’s email visualization tool and learned quite a bit about the subject. This is a pretty damn good tool, and one of the things he noted is that almost 100,000 emails … Read more