Attribution in marketing is a specter that haunts the digital corridors with promises and pitfalls alike—a phantom stitched together by algorithms and assumptions. As we navigate this shadowy realm, six oracles of the industry offer their insights, sometimes biting, other times bemused, about the true nature of this elusive beast. Judy Shapiro, CEO of engageSimply, … Read more
A common misconception continues to lure brands into treacherous waters: the belief that mere presence guarantees relevance, and relevance, in turn, ensures resonance. This misguided notion has led many brands to venture into the captivating world of Roblox, a thriving digital universe, only to find themselves grappling with disappointment. The burning question arises: Why do … Read more
In a brightly lit room of power and privilege, the air is thick with tension. Elon Musk, the once-celebrated tech mogul and current owner of X, formerly known as Twitter, stands defiantly. It’s a Wednesday at the New York Times DealBook event, and the audience, a blend of the elite and the curious, leans in. … Read more
In a significant pivot from its roots as a sports-focused live TV streaming service, Fubo, previously known as FuboTV, has ventured into new territory with the launch of Fubo Radio. This innovative addition introduces a lineup of ten AI-powered streaming stations, now available to Fubo’s U.S. subscribers directly through their TVs. This expansion represents a … Read more
In the labyrinthine world of digital advertising, a recent revelation by Adalytics has cast a stark light on the Google Search Partners (GSP) program. Like a modern-day oracle, Adalytics’ transparency report has prophesied a disturbing reality, one where the promise of digital outreach entangles unwittingly with the dark underbelly of the internet. On an unassuming … Read more
In the shadow of Hollywood’s glittering facade, the saga of Brinson Caleb Silver unraveled, a tale woven with threads of ambition, deceit, and the undying lure of opulence. Once a beacon of corporate success, Silver’s story now serves as a cautionary fable, echoing through the corridors of power and greed. Silver, hailing from the lush … Read more
In the realm of public relation agencies, where the glitz of campaigns often outshines the nitty-gritty of human resource metrics, a surprising champion has emerged from the shadows. Enter The Digital Voice™, a boutique PRagency that’s causing quite a stir in the industry – and not just because of its flashy PR campaigns or digital … Read more
In the vast, variegated vista of the modern internet, Instagram has slyly sidestepped into a role it was once only flirting with: the cyber Shangri-La for shoppers, a dream woven into the fabric of the digital marketplace. As 2023 unfurls its tapestry, we find Instagram has embroidered itself into the very center, eclipsing its origin … Read more
“Half the money I spend on advertising is wasted,” wailed John Wanamaker, “The trouble is I don’t know which half.” His voice echoing through the halls of commerce like a ghost ship’s foghorn through a pea-soup fog. A century past, John Wanamaker famously lamented the inefficacy of his advertising spend, a sentiment that continues to … Read more
Those with lots of gray hair in this business (including the authors) will recall that the eminent dean of measurement, the ironically named David Poltrack, determined that 70% of the effectiveness of a TV ad was related to the creative content —even Google quotes it. Get the creative narrative right, and you’re more than halfway … Read more
Today AI stands like a monolith. Not just as a technological achievement, but as a beacon for what our future holds. No longer is AI just a buzzword; it’s intertwined with our everyday existence, particularly in the world of business and marketing. The crescendo of the digital age is echoed by businesses and their marketing … Read more
Where jargon flows freely and acronyms rule the day, there exists a creature so elusive and enigmatic that it sends shivers down the spines of even the most seasoned ad tech experts. This creature, my friends, is known as Supply Path Optimization (SPO), and it’s a beast that’s been lurking in the shadows, ready to … Read more
The Hollywood sign, for so long a symbol of the land where dreams come true, now seems to cast a long, doubtful shadow over Tinseltown’s most recent venture: streaming. With protest signs, cries for fair compensation, and an industry in tumult, one can’t help but wonder: Is the promise of streaming sustainable? A Historical Deep … Read more
It seems our modern age’s three certainties are death, taxes, and—judging by a recent report from Advertiser Perceptions and Claravine—getting the wrong ad 33% of the time. With the advancements in ad tech, you’d think the robots knew us. But as it turns out, the algorithms have their own brand of humor. Alright, roll up … Read more
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