Well, folks, it’s official: Ricky Strauss is stepping down as head of marketing at Apple TV+. The maestro of movie magic and streaming strategy is leaving the tech juggernaut’s Culver City nest after just a year and a half. Apple’s PR wizards confirmed that Strauss will be moving on to (wait for it) “other creative … Read more
In a move that’s equal parts audacity and acuity, Brand Metrics is stirring the ad tech pot by roping in Robby Kraai for a dive into the deep end of Connected TV (CTV). This isn’t just shuffling the deck; it’s playing a whole new game. Kraai, anointed as the Head of CTV, is tasked with … Read more
Zappi’s latest strategic maneuver reads like a plot twist in the high-stakes drama of market research, with Nataly Kelly stepping into the role of Chief Marketing Officer, a character arc befitting a protagonist in the world of international business and culture clash comedies. Kelly, with a Boston backdrop, swaps the HubSpot hustle, where she was … Read more
The capricious world of online advertising: where the only constant is change, and the recent shifts are as dramatic as a telenovela finale. As 2023 waved goodbye, the industry stood tall, proud of its employment zenith. But as we all know, what goes up must come down. Enter the stage, the seers of the corporate … Read more
The arrival of Jeanniey Walden as Senior Vice President and Chief Marketing Officer at Rite Aid represents not just a fresh face in corporate leadership but a potential turning point for a retail pharmacy chain that has faced its share of challenges. Walden’s appointment at Rite Aid is the latest chapter in a remarkable career … Read more
The global digital marketing juggernaut, Jellyfish, renowned for its partnerships with some of the world’s most iconic brands, has made a seismic announcement that is set to redefine the creative marketing landscape. Jo Wallace, a luminary in the industry, steps into the role of Global Executive Creative Director (ECD), ushering in a new era of … Read more
London’s shimmering skyline was a touch brighter this morning. Not from an odd gleam of the sun, but from a notable shift in the sphere of global digital marketing. Jellyfish, one of the pioneering captains of this vast sea, has reeled in a prized catch. Stephanie Parry, with a commendable voyage of 17+ years across … Read more
In the ever-evolving world of technology, one company stands out as a trailblazer in the realm of process automation. Appian Corporation, listed on Nasdaq as APPN, has consistently pushed the boundaries of what is possible in the field of enterprise software. Today, it is our pleasure to announce a new addition to Appian’s already impressive … Read more
RethinkFirst, a global health technology company at the forefront of the behavioral health industry, has made a strategic move that promises to reshape the landscape of their already groundbreaking mission. In a bold and visionary step, the firm announced today the appointment of Lorelei Lenzen Skillman as its Chief Marketing Officer, a decision that heralds … Read more
Today, Equinix announced a strategic move that sent ripples through the tech industry – the appointment of Adam Berlew as its Chief Marketing Officer (CMO). It’s not just a personnel change; it’s a huge company change, and one can’t help but think, “What’s the story behind this move?” For those not deeply entrenched in the … Read more
In a pivotal move signaling Audi of America’s determination to navigate the ever-evolving automotive landscape, the luxury automaker announced the establishment of a groundbreaking brand marketing team. Leading this visionary endeavor is the seasoned Emilie Cotter, who has been appointed as the Head of Brand Marketing and Communications, holding the esteemed title of Chief Marketing … Read more
Virginia Ritchie’s appointment as the Global Chief Marketing Officer (CMO) at Tommy Hilfiger marks a significant change in the world of fashion and branding. Taking on her new role from September 1, 2023, Ritchie is expected to lead the iconic brand towards uncharted territories, redefining the standards of relevance and engagement within the fashion industry. … Read more
We know what it’s like when it comes to AdTech PR: attention spans resemble mayflies on caffeine. So the announcement of Sean Black’s appointment as General Manager for North America at Dailymotion Advertising is more than a headline—it’s a declaration of major intent. With all the subtlety of a neon-lit billboard in Times Square, Dailymotion … Read more
In the ever-evolving landscape of customer experience and contact center solutions, Talkdesk®, Inc. emerges as a trailblazing force, weaving together cutting-edge AI technology and customer-centricity. With its unwavering commitment to innovation, Talkdesk has now added a new chapter to its journey by appointing Neville Letzerich as Chief Marketing Officer (CMO). This strategic move marks a … Read more