Let’s talk about The Trade Desk (TTD) and their latest contribution to the world of advertising—what can only be described as a budgetary black hole. In their infinite wisdom, TTD has rebranded their “Audience Excluder” feature into something fancier-sounding, “Prism,” and slapped on a shiny new price tag that’s nearly three times the original cost. … Read more
PubMatic has officially stepped into the lion’s den, announcing its partnership with Elon Musk’s X (formerly Twitter) as its first major SSP collaborator. The ad tech world is buzzing, debating whether this is a bold move toward innovation or an ill-fated march into the wreckage of a platform struggling with free-fall ad revenue and a … Read more
Adtech is often described as a wild west, but Gareth Holmes makes it sound more like Cirque du Soleil—complete with flaming chainsaws, gravity-defying stunts, and a standing-room-only audience. As VP of Strategy Media at SeenThis, Gareth isn’t just navigating the chaos; he’s orchestrating it with the flair of a conductor leading a symphony of algorithms. … Read more
If retail media were a chess game, Catalina Salazar would be the queen—commanding the board, making bold moves, and turning every play into a checkmate. As the Global Head of Wolt Ads, she’s not just playing the game; she’s rewriting the rules, and frankly, the competition doesn’t stand a chance. Wolt started as a Finnish … Read more
The AdMonsters Publishers Forum has officially kicked off, and it’s already a whirlwind of grievances, guarded optimism, and, of course, endless caffeine refills. If you’ve ever wondered what happens when publishers get together to discuss the digital ad ecosystem under Chatham House Rules, let me paint a picture. Imagine a therapy session where everyone agrees … Read more
It’s official: ad tech has found its new favorite shiny object. Say hello to curation, a word you can’t escape if you’ve been within five feet of an industry panel or LinkedIn post. Depending on who’s talking, curation is either the hero we need to clean up the programmatic mess or yet another way for the … Read more
Innovid Corp. is stuck in adtech purgatory—a company brimming with potential but weighed down by enough challenges to keep a boardroom sweating. On paper, the numbers look promising: a 10% revenue boost in Q2 2024, climbing to $38 million. But that shiny achievement comes with a $10.5 million net loss that looms like a storm … Read more
Adsterra, the self-proclaimed “premium” ad network, hails from the illustrious island of Cyprus—where offshore business thrives, and reputations go to die. It’s a place where secrecy isn’t just a business model; it’s a lifestyle. And Adsterra fits right in. If you’ve stumbled across Adsterra’s name in your hunt for a Google AdSense alternative, you might … Read more
Scope3 just shook up the ad tech world by acquiring Adloox, the scrappy French ad verification company that’s been quietly chipping away at fraud, wasted impressions, and low-viewability placements. For a market dominated by IAS and DoubleVerify, Scope3’s move isn’t just a headline—it’s a strategic punch in the face of inefficiency. “Advertisers using our sustainability … Read more
Picture this: Integral Ad Science (IAS), the stalwart of ad verification, is sitting pretty as KKR – private equity’s favorite cash-cow whisperer – comes calling, ready to lay down a stack of cash for one of adtech’s crown jewels. But make no mistake: this isn’t just another random buyout; this is a strategic move, one … Read more
The plant-based food market is like a rocket ship ready to break through the atmosphere, projected to soar with a staggering 12.2% CAGR over the next decade! 🚀 As households worldwide embrace these green alternatives, it’s becoming clearer that the future of food is bright and leafy. So, while you’re trying to figure out if … Read more
If you think mobile gaming ads are as enjoyable as a root canal, you’re not alone. But guess what? Elad Stern, President and co-founder of Odeeo, is here to shake things up—and he’s not asking for permission. In an industry cluttered with intrusive pop-ups and mind-numbing banners, Elad is injecting a fresh dose of audio … Read more
Les Binet isn’t just an advertising legend; he’s a no-nonsense guru of effectiveness who’s been schooling the industry for decades, calling out BS with all the elegance of a catapult through a stained-glass window. Forget the hype, the Silicon Valley buzzwords, and the latest tech fads: Les is here to remind everyone that advertising’s role … Read more
In a twist that would make even the most seasoned insomniac sit up, white-noise apps—the digital lullabies meant to soothe us into slumber—have become the latest playground for ad fraudsters. According to a recent exposé by DoubleVerify, cyber tricksters are turning these calming soundscapes into cash-grabbing machines, siphoning off advertising dollars through elaborate schemes with … Read more