In what seems to be a monthly update to considerable piss off site-owners, Google has announced a new change to their algorithm that will significant affect millions of website owners. The change, dubbed by Google as the “Page Layout Algorythm” is focused on hurting sites that have too many banners above the fold, and not … Read more
Here’s a review and roundup of the best blog monetizing strategies of 2011, a peek into blog earning reports, and marketing insights from top bloggers. Represented are small business bloggers, mommy-bloggers and college students who monetize their blog content.
File-sharing website, MegaUpload.com has been shut down effective Janaury 19th, by federal prosecutors claiming that the website has violated piracy laws. The website, founded by entrepreneur (and convicted criminal) Kim Schmitz, was until being shut down, the #1 file sharing website. Much of its revenue was made from performance-based and affiliate marketing advertisements placed on … Read more
According to ComScore, the parent company of AdXpose an advertising verification company, a great deal of display advertising on the web is never actually seen. Using their new tool called Validated Campaign Essentials, Comscore claims they can actual track which advertisements are actually seen by consumers, and which are not. According to the report, the … Read more
In trying to find new techniques that people aren’t using, and what affiliates can monetize, I’ve discovered, shall I saw, stumbles on StumbleUpon. In my research I’ve found very few mentions of StumbleUpon or any affiliate managers that are recommending it for a method of driving traffic. That leads me to believe this is an … Read more
According to TGB Digital, Facebook advertising is getting siginificantly more expensive. In a report just issued, the firm claims that during the fourth quarter of 2011, Facebook CPC ad prices increases 10% compared to the previous three months. During the Holidays, they claim that the price actually increased a whopping 55.7%, leaving marketers having to … Read more
When it comes to creating an new ad campaign on Facebook, you can usually guess what demographics are going to work. Wouldn’t it be great if you could get a head start and not just have to guess and throw stuff against the wall and some stick and make you money? Through the power of … Read more
According to ComScore, Microsoft’s Bing has now officially overtaken Yahoo as the nation’s second biggest search engine. With 15.1 percent of the search engine market, Bing, only a few years off has made significant headway in competing in the market dominated by Google. Since Yahoo is actually using Bing results, this isn’t a surprise. However, … Read more
According to several reports out there, the Kardashians, especially Kim Kardashian, once able to push almost any product online, have hit a serious stumbling block. Their show, which was once one of the top shows on reality television has lost almost all of its viewership and worse, no one picks up magazines with Kim Kardashians … Read more
On Thursday, ICANN, the Internet Corporation for Assigned Names and Numbers, plans to open the floodgates to an entirely new world of new domain extensions. The impact to affiliates and advertisers is not to be diminished. Based on the rules set forth by ICANN, companies or organizations with $185,000 can plunk down an application for … Read more
ClickZ – During the first few years of Facebook’s existence there was one part of the advertising community that immediately adopted its advertising platform as a key part of their campaigns: the affiliate and performance marketing industry. Facebook was written up in every affiliate blog and every journal about performance marketing as the savior of … Read more
I’ve been in the industry for a long time, and have seen the industry grow, contract, grow again. However, I can honestly say that 2012 is perhaps one of the most exciting years for me, especially since the Performance Marketing industry is growing in leaps and bounds and making significant changes to mature. The gurus … Read more
It has been approximately two years since the Federal Trade Commission published its “Final Guides Governing Endorsements, Testimonials – Changes Affecting Testimonial Advertisements, Bloggers, and Celebrity Endorsements.” As set forth in my recent article entitled “The One FTC Article You Must Read,” the Federal Trade Commission considers everyone in the advertising stream, including non-sellers, liable … Read more
Looking for Parties for Affiliate Summit East? With 2011 in the rear view mirror the performance marketing industry wastes no time in kicking off the new year and takes aim next week on Las Vegas for the annual pilgrimage that is ASW. Affiliate Summit West has a long and storied history providing the landscape and … Read more