One of the largely ignored announcements during Apple’s WWDC was that included with iOS 7 is an update to Siri to improve the results she can provide. Siri will now be able to directly search not only Twitter, Wikipedia and many 3rd party sources, but also Bing! Bing will be the default search index used … Read more
According to a recent report released by eMarketer the total online advertisement spending directed toward desktop ads is expected to peak in 2014. This year the estimated budget for desktop paid ad spending should reach $34.29 Billion, after an expected increase next year, however, the report anticipates spending in this area will begin to drop. … Read more
Dr. Peter Meyers, Moz’s marketing scientist, recently noticed something interesting from Google. They seem to be testing new types of search results which they are calling “in-depth articles”. In the example Meyers provided he did a search for “Mexican Food” on Google. The results showed the normal local search results, followed a new section titled … Read more
With Apple announcing updates to their mobile maps app at their developers conference yesterday many hoped that they would finally be getting it right. Google, however, isn’t waiting around to see if Apple is able to catch up in terms of providing high quality driving, navigation and mapping apps. They are reportedly in the final … Read more
The Internet Advertising Bureau (IAB) has released their most recent updates to the UK Affiliate Marketing Council’s Code. The set of best practices from the IAB is currently in its third version, and is widely accepted as the standard for affiliate and performance marketing. The enforcement of these standards comes primarily from the fact that … Read more
I believe that my coverage of the industry has helped saved people millions of dollars. If not for me, who would have written about Epic, COPEAC and many other companies and forced them to close their doors and admit their financial problems? When I took on those companies, almost everyone applauded and said, “Good Work.” … Read more
The latest social video sharing app, Vine, has been growing in popularity extremely quickly over the past several months. Since they released an android version of the app, however, the app has become one of the most popular way to share short home-made videos. Vine gives users a quick and easy way to create and … Read more
Julie Ávila, a long-time account manager for a major affiliate network with ties to many of the top publishing partners in the performance marketing industry, has joined the team at affiliate program management agency Schaaf-PartnerCentric. “Julie’s years in the industry makes her the ideal person to fulfill the key role of Director of Affiliate Management,” … Read more
Last June, I stressed that while the law surrounding enforceable covenants not to compete varies from state-to-state, there are a few more general nationwide consistencies including, for example, reasonable limitations as to geography, scope and time. You can see that article here. This article is intended to cover an increasingly common and specific situation within … Read more
A recent announcement from Google might make the lives of many marketers quite a bit easier. Everyone knows that one of the most effective ways to test different approaches is to use A/B testing, but that can be time consuming and difficult. With a new API for content experiments within Google Analytics will now allow … Read more
I’m not sure what to say on this. Sean was one of those guys who I only met half a dozen, but knew for years. We had a lot of similarities, and both been in this industry since it started. One of the good guys in the industry, one of the old-timers will be missed. … Read more
It seems like we can hardly go more than a day without hearing about some new advancement from Yahoo. The latest change is a major overhaul to the search experience for users. The new user interface offers an improved layout with more search results returning above the fold, and faster response times as well. The … Read more
VoloMP, a leader within the affiliate marketing mailing industry that specializes in high-volume email deployment, is offering a 14-day free trial to marketers who have never used VoloMP before. The window of time to grab this offer is limited –valid until July 1st, 2013. “I urge folks to take Volo for a test spin. We … Read more
Everyone in the industry likes pointing out who is connect to who, and what companies people used to work for. It makes for some good trolling on Facebook, and often can be somewhat relevant. Well, it seems that connecting the dots and pointing out a FTC lawsuit in regards to a competitor can get you … Read more