Instagram has officially announced it has added support for recording short video clips. The clips will be able to be up to 15 seconds in length and can be edited using 13 filters available. The update is available for both iOS and Android. The change is fairly simple in that you just have to select … Read more
What exactly is a Cost-Per-Action Network? Basically a CPA network is a network that focuses mainly on Cost-Per-Action or Cost-Per-Acquisition advertising. It’s a type of Affiliate Marketing, but often focuses on leads over sales, but not exclusively. It’s a little complex, but its a great way to generate a lot of leads or sales really … Read more
One of the most difficult things for marketers to do is combine the art of driving targeted traffic to a specific place and then also closing the deal. When successful it is possible to make serious money because that targeted traffic is ready to buy, and a good sales pitch can really help to seal … Read more
As if there was any doubt left, Google has taken just one more step to show marketers that when working on SEO it is your site that matters most, not the links. Google recently updated the ranking section of the Webmaster Tools help page to tell those reading that the user experience is primary when … Read more
Yesterday was the tenth anniversary of Google’s advertising network, AdSense. What started as an innovative little way to allow web content publishers to earn some extra money has grown into one of Google’s most profitable divisions for Google and millions of individual publishers. According to Google’s announcement they now have over 2 million publishers, and … Read more
We thought we seen it all, but this type of news isn’t suprising. It turns out Ghostery, one of the most popular ad-blocking applications out there, isn’t really all that good about helping their users. According to the MIT Technology Review, Ghostery is nothing more than an adware type application that actually sells the data … Read more
It seems like you can’t turn on the television or browse to any news related website today without seeing some type of reporting concerning the PRISM scandal. Americans are well known for their love of privacy and individual rights. With the perceived infringement of these rights by the government millions of Americans are not only … Read more
Google’s been pushing hard to boost the rankings of sites with high quality, original content that provides value to customers. There can really be no doubt that when it comes to SEO the most important thing you can do is create original content which is specifically tailored to your audience. A question was posed to … Read more
KANSAS CITY, MO–(Marketwired – Jun 17, 2013) – Today AdStation, Adknowledge’s email network, announced its partnership with Bridge Marketing, a leading email hygiene and verification business. The agreement makes Bridge Marketing a key element of AdStation’s significant email publisher offerings. “Bridge Marketing was precisely what we were looking for,” said Bill Intrater, Adknowledge VP of … Read more
After much consideration and interviews, we have chosen the Editorial Board for Performance Marketing Insider. As mentioned, we had previously made the choice to have this board in order to not only improve the content of PMI, but to give direction on what we should and must cover. While we are still considering other applications, … Read more
AffiliateWise.com, one of the more well known affiliate networks open since 2008, known for buying media on other networks and making some of their own offers, has closed their doors. We received reports this week that they were not paying their bills, and that their phone lines were no longer working. According to some insiders … Read more
Perhaps one of the hardest things for email marketers to learn about is how to get GREAT subject lines. Some “experts” claim that wacky subject lines don’t work, but time and time again the guys who make the money show that it can make a huge difference, especially if it’s funny. Some of these subject … Read more
Seems that a lot of marketers do not believe that banners actually work, and are turning back to traditional media such as print, newspapers TV. According to a study by Adobe, the flash guys, “Click Here: The State of Online Advertising” 33% of US marketers and 36 percent of marketers worldwide agreed with the statement … Read more
Over the past several months Google has made a lot of changes to their search algorithm, and yesterday they officially launched the latest change. This doesn’t come with a cute animal name though. The latest update targets only what Google’s Matt Cutts calls “spammy queries”. These are searches which produce a much higher than normal … Read more