Amazon didn’t just host an upfront event; they held an advertising coronation. Like Sauron assembling his forces in Mordor, they laid out their grand vision to become the “Funnel to Rule Them All.” This wasn’t just a presentation; it was a digital flexing of muscles, a declaration of supremacy over the ad world, with a … Read more
Alright, gather ’round, folks. Erez Levin’s back from the future with another sizzling hot take, and this time he’s wielding his pickaxe on the rugged terrain of the ad industry’s gold rush. Levin, the self-appointed “Media Futurist” and “Ad Attention/Quality Evangelist,” is here to separate the real gold from the fool’s variety in the premium … Read more
In a galaxy far, far away, where the mystic forces of programmatic advertising wield their power across the vast digital cosmos, an ominous shadow has emerged from the depths. A force so dark, it makes Darth Vader look like a Sith acolyte sipping blue milk. Ladies, gentlemen, and droids, behold Colossus SSP—the dark lord of … Read more
When life hands you lemons, you might make lemonade—but if you’re Michael Cammarata, you turn those lemons into a lemonade empire that’s both sustainable and tech-savvy. Welcome to another episode of “The Adotat Show,” where host Pesach Lattin isn’t just stirring the pot; he’s reinventing it. Today, we dive into the world of a man … Read more
Welcome to the world of retail media, where the stakes are high, the competition is fierce, and the jargon is dense enough to make even the most seasoned ad execs reach for a double espresso. But amidst the usual corporate drone, something interesting is happening. CVS Media Exchange (CMX), a relative newcomer launched in the … Read more
In a move that might not set the world on fire but will certainly simmer some interest in the pots of privacy enthusiasts and ad tech aficionados alike, Google has thrown its considerable weight behind the IAB Tech Lab’s new darling, the Global Privacy Platform (GPP). Oh, and they’re not just endorsing this shiny new … Read more
Alright folks, the digital playground where avatars roam free and creativity knows no bounds, is diving headfirst into the wild world of advertising. Yes, you heard that right. The same place where you can build your dream theme park or race against friends in a virtual drag race is now aiming to rake in a … Read more
Welcome to the jungle, otherwise known as IAB NewFronts 2024, where the air is thick with the smell of freshly brewed strategies and even fresher corporate swagger. New York City’s glittering skyline was merely the opening act as digital advertising’s heaviest hitters, from Google to Vizio, lined up to flaunt their latest gadgets in the … Read more
Excited to share a deeply touching and insightful episode from the ADOTAT Show with you all today. I had the privilege of interviewing Doron Wesly, Chief Commercial Officer at Funtico, in what turned out to be a poignant moment in time. Recorded while Doron was at the hospital, supporting his beloved wife Amy during her … Read more
In a headline-grabbing announcement that has tongues wagging across the ad tech industry, Mark Zagorski, CEO of DoubleVerify, has been appointed to the board of directors at Outbrain. Yes, that’s the same Outbrain that routinely benefits from the brand safety ratings issued by DoubleVerify. If it sounds like a conflict of interest, that’s because it … Read more
Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At a star-studded (if you count the execs) upfront last year, the head honchos touted their shiny new ad tier like it was the second coming of infomercials. And guess what? The advertisers ate it up like … Read more
Welcome to the murky depths of programmatic advertising, where the promise of transparency often seems as opaque as a pint of stout. In an industry that’s been revolutionized by technology, one would expect fraud to be on the endangered species list. Yet, here we are, listening to Andrew Casale, President and CEO of Index Exchange, … Read more
Welcome to the raucous arena of digital advertising, a spectacle where data jugglers and proclamation ringmasters vie for your attention. Amidst the vibrant chaos, a new contender has emerged from the shadows, shaking the foundations of the established order. This challenger, Adalytics, steps into the limelight with a swagger, ready to stir the pot with … Read more
Oh, to be an advertiser in the frenzied, fragmented frontier of Connected TV (CTV) advertising! It’s like playing a high-stakes game of Twister—blindfolded and on a moving train. You think you’ve found the perfect spot to place your ad, only to discover that you’ve foot-faulted into a pricier or entirely wrong segment of the complex … Read more