Les Binet isn’t just an advertising legend; he’s a no-nonsense guru of effectiveness who’s been schooling the industry for decades, calling out BS with all the elegance of a catapult through a stained-glass window. Forget the hype, the Silicon Valley buzzwords, and the latest tech fads: Les is here to remind everyone that advertising’s role … Read more
Ever felt like an ad was so on-point it gave you goosebumps? You scroll past one too many kitchen remodel videos, and suddenly your feed is flooded with farmhouse sink ads, high-end Dutch ovens, and cutting boards that cost more than your mortgage. That’s advanced audience targeting at work, my friend. These ads aren’t just … Read more
Samba TV’s recent acquisition of Semasio is a headline-grabber in a market that’s all about survival of the smartest. This move isn’t just about padding Samba’s portfolio; it’s a power play positioning the company to dominate the Connected TV (CTV) and digital advertising landscapes. Ashwin Navin, Samba TV’s co-founder and CEO, says it best (or … Read more
Alright, folks, let’s talk about adtech’s latest punching bag: curation. It’s the kale of programmatic—good for you, sure, but nobody wants to chew on it unless it’s blended into something that hides the bitterness. But Adweek decided to fan the flames with an article quoting five anonymous sources who trash curation like it’s the Illuminati … Read more
Let’s start with the obvious: Raj Chauhan has been around the block. And I don’t mean the block you stroll around on your morning jog. No, Raj’s block is more like an endless digital loop, filled with broken banner ads, DSPs, SSPs, and a short but intense detour into cannabis—because why stick with one volatile … Read more
Welcome to the Wild West, where the metrics are made up, the KPIs don’t matter, and everyone’s got their own interpretation of success. If that sounds like a circus with no ringmaster, that’s because it often is. Enter Elizabeth Johnson, the CEO of Path Performance, and the woman who’s not just setting the tent on fire—she’s … Read more
Jon Bond isn’t just a name in advertising; it’s a blazing marquee in the hall of fame of marketing mavens. This dynamo, who forged his reputation at the helm of Kirshbaum, Bond and Partners, is now piloting the good ship Weightless through the turbulent seas of advertising, where antiquated tactics are about as useful as … Read more
Hold onto your hats, folks, because the AI hype train is barreling toward what looks like a brick wall. Investors are sweating bullets, wondering if they’ve thrown billions into the next big thing or the next big flop. The whispers in Silicon Valley are getting louder: Is this the second coming of the dot-com crash? … Read more
I’m Pesach Lattin, and if you’re not familiar with me, you probably haven’t been paying attention to the ad tech world. I’ve been in this racket since the internet was powered by hamster wheels. I launched FGN.com back in ’96, sold it to Cybereerps for just under half a mil, and that was my jumping-off … Read more
Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing the Media Distributor Gauge, the latest contraption to dissect our media consumption habits. This gizmo will break down total cross-platform viewership across media companies, and honestly, it feels like the data version of a reality show … Read more
Let’s skip the small talk. Yesterday, we grazed the surface in our newsletter, dabbling in the initial juiciness of the Adstra versus IPG’s Kinesso and Acxiom skirmish. But today, we dive deep into the belly of the beast. Grab your snorkels—or martini glasses—and let’s wade through the muck of corporate espionage, data warfare, and good … Read more
Ah, the scent of corporate intrigue is wafting down Madison Avenue, where a plot worthy of a prime-time thriller unfolds. Picture this: two behemoths from the Interpublic Group, Kinesso and Acxiom, find themselves embroiled in a legal brawl, accused of playing dirty with competitor Adstra’s toys. Yes, you read that right—Adstra is throwing down the … Read more
Let’s get real for a moment. Kevin Krim is not your garden-variety executive. This is a man who took one long, hard look at the glacial pace of TV analytics and decided, nope, not on my watch. With EDO Inc., Krim essentially decided to do for television metrics what Silicon Valley did for, well, everything … Read more
So, ad tech often feels like a byzantine maze of acronyms and fleeting digital footprints but Drew Stein of Audigent emerges not just as another player but as the genre’s latest virtuoso. On a recent episode of the ADOTAT Show, hosted by none other than Pesach Lattin, Stein dives deep into the mechanics and ethos … Read more
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