Instagram has announced it will sunset its live shopping feature on 16 March, after removing the Shop tab from its navigation bar earlier this month. The move will prevent brands and creators from tagging products for sale during their livestream broadcasts. However, it will not affect the ability to invite guests or host Q&As with … Read more
De-influencing, the practice of criticizing influencer recommendations and encouraging consumers to think twice before buying a product, is a growing trend among younger generations. With the rise of videos on TikTok criticizing influencers and urging users to carefully consider their purchases, the days of influencers telling us what to buy, wear, watch, and follow may … Read more
The state of Texas is investigating the marketing claims of Home Title Lock, a California-based anti-fraud service that has been promoted by Rudy Giuliani, Newt Gingrich, and other right-wing personalities. The investigation seeks to determine whether the company has misled consumers through its ads and promotional materials. For nearly $20 a month or $199 a … Read more
US adults are set to spend more time watching digital video on platforms like Netflix, TikTok, and YouTube than traditional TV for the first time ever, according to a recent forecast by Insider Intelligence. The market tracker predicts that linear TV will account for less than half of daily viewing, falling to under three hours, … Read more
The Agency of Record (AOR) model, which has been a staple in the advertising industry for over 50 years, is facing an existential crisis as brands look for more value and greater efficiency in their advertising spend. While the AOR model has been effective in the past, recent trends in advertising, including shifts toward e-commerce, … Read more
Houston Dynamo Football Club (HDFC) has announced that SJ Luedtke will be joining the team as its new chief marketing officer. Luedtke, who previously served as the vice president of marketing for the NTT IndyCar Series, will oversee media relations, creative content, advertising, retail, youth programs, community engagement and fan development for the Dynamo, Dash, … Read more
Sara Malo is the President/COO of LinkUnite, a community of executive women in digital marketing and the VP of Partnerships at Lead Generation World. She started LinkUnite in 2022 with Amanda Farris after realizing that there was a need for support and representation for executive women in the male-dominated digital marketing industry. Malo and Farris … Read more
A Yahoo spokesperson told CNBC that the company would provide severance packages to domestic employees who had lost their jobs. Yahoo didn’t provide specific details on the size or value of the severance packages. He added that the changes will be beneficial for the profitability of Yahoo and will allow the company to invest more … Read more
Advertising has come a long way since the days of Madison Avenue, with the majority of marketing now being digital and more tailored to its audience. However, one aspect that has remained unchanged is the use of sexual imagery in advertising. Despite the #MeToo movement and the death of Hugh Hefner, sexually suggestive content is … Read more
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