Ad4Game, already one of the biggest gaming performance advertising network has jut announced the launch of its new offer-based network. Until recently the network was only paying on a CPM and charging clients on a performance basis, but with their growing market share they felt it was time to offer all of the gaming offers … Read more
The two names that most people find are synonymous with social networking are Twitter and Facebook, and with good reason. They both have enormous user bases, and they have both been the main focus of those interested in social media marketing in recent months. During their time of fame, they have not been incredibly competitive … Read more
When marketing online through the use of video advertising, it is easy to see that digital video marketing does not have as great an opportunity to reach viewers as would television ads. Though digital television companies like Netflix and Hulu have been constantly growing rapidly lately, they still do not account for the majority of … Read more
Bing recently chose a very interesting way of figuring out just how relevant they are in the world of search engines. It was also a decent way of promoting their search engine, especially since the results of their little test came out in their favor. Since Bing came to be, a lot of people have … Read more
A while ago, people would simply browse the internet to read news articles, read what their friends have been up to, or even just read interesting information that they could find on various websites. The key word that ties those activities together is read. People are using the internet, social media in particular, much less … Read more
Scrolling on a smartphone is simpler than it is on a desktop or laptop computer for most people. All it takes is a simple, single-finger swipe upward or downward and the page will scroll. Smartphone manufacturers have now perfected the scrolling functionality of their devices. However, it can present a problem to many marketers, just … Read more
(Press Release) NEW YORK CITY – September 5, 2012- Rakuten LinkShare today announced it has entered into a definitive agreement to acquire mediaFORGE, a Utah-based dynamic display media company. Founded in 2009, mediaFORGE’s Consumer Engagement display platform provides online advertisers with a unique way to prospect, retarget, nurture, and engage customers to help drive higher … Read more
In spite of a slow news day, I recently found information from a study that could come as good advice to some in light of Facebook’s recent cracking down on fake Facebook likes. There are many legitimate ways to get Likes for company pages that absolutely follow Facebook’s Terms and Conditions for advertisers. RedPlum, a … Read more
It’s not the proudest moment in the life of any marketer or brand when they have to start buying likes on Facebook or followers on Twitter in order to make their page more appealing. However, it is not uncommon for this to happen each day, making for a sort of unfair advantage for those who … Read more
Murray Newland of PMI-TV speaks to Warren Bright of MarketHealth about what is hot in health affiliate and performance marketing right now. MarketHealth is a leading international health and beauty centric affiliate CPA network.
Digital marketing is the way of the world today, and an important part of it is knowing what’s what in cross-platform marketing. Google’s mobile advertising blog has released information from a new study called, “The New Multiscreen World: Understanding Cross-Platform Consumer Behavior.” The research shows all of the facts that marketers need to know about … Read more
Just one of the countless ways that Google helps marketers in their daily tasks is with Google Analytics. Google’s online analytic software has given marketers a valuable tool in researching reports and results that affect their most important decisions day in and day out. The problem that many marketers have with it however is the … Read more
All social media is good for marketers, but each medium is beneficial for its own reasons. Each social media network allows for marketers to reach a different user base and each one allows for different types of marketing. It all depends on what kind of users are using the networks, be they everyday consumers or … Read more
Many people believe Daniel Balsam is a hero. With the never ending amount of spam out there, with spammers getting more and more creative, he represents a new breed of techno-geek armed with legal briefs. He’s an unassuming guy, graying hair and you’d never know from looking at him that he was a “hero” to … Read more
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