In the glittering world of shoppable TV, where retail empires and entertainment titans collide, a new hybrid of consumerism is emerging, poised to revolutionize how we think about vegging out in front of the tube. Forget lounging around in sweatpants, mindlessly snacking while binge-watching the latest culinary showdown. With the click of a button or … Read more
When life hands you lemons, you might make lemonade—but if you’re Michael Cammarata, you turn those lemons into a lemonade empire that’s both sustainable and tech-savvy. Welcome to another episode of “The Adotat Show,” where host Pesach Lattin isn’t just stirring the pot; he’s reinventing it. Today, we dive into the world of a man … Read more
Well, folks, it’s official: Ricky Strauss is stepping down as head of marketing at Apple TV+. The maestro of movie magic and streaming strategy is leaving the tech juggernaut’s Culver City nest after just a year and a half. Apple’s PR wizards confirmed that Strauss will be moving on to (wait for it) “other creative … Read more
Hello, Amazon shoppers and screen-staring society! What happens when a retail giant dabbles in ads? They don’t just enter the market—they crash through it with the subtlety of a Prime delivery van on two-day shipping deadlines. Amazon’s first-quarter financial revelations for 2024 are in, and it’s clear that advertising within Prime Video isn’t just a … Read more
In a move that might not set the world on fire but will certainly simmer some interest in the pots of privacy enthusiasts and ad tech aficionados alike, Google has thrown its considerable weight behind the IAB Tech Lab’s new darling, the Global Privacy Platform (GPP). Oh, and they’re not just endorsing this shiny new … Read more
Get ready, internet adventurers, as Apple prepares to jazz up Safari with a suite of zippy updates and eccentric tools aimed at redefining your browsing sessions. This isn’t just any update; it’s a full-on, bells-and-whistles facelift that promises to make every other browser out there green with envy. First up, we’ve got the “Intelligent Search” … Read more
In the ever-evolving landscape of digital advertising, partnerships between industry giants can often resemble a high-stakes game of chess – each move strategic, each alliance carefully calculated. In this latest move, Kroger Precision Marketing (KPM), the retail juggernaut’s retail media network, has thrown down the gauntlet, teaming up with Yahoo Advertising to offer a tantalizing … Read more
Alright folks, the digital playground where avatars roam free and creativity knows no bounds, is diving headfirst into the wild world of advertising. Yes, you heard that right. The same place where you can build your dream theme park or race against friends in a virtual drag race is now aiming to rake in a … Read more
As Paramount Global shuffles its deck with the departure of CEO Bob Bakish, the media giant might seem like it’s channeling a bit of Hollywood drama. Bakish, who ascended the corporate throne at Viacom back in 1997 and later took the reins at Paramount following the Viacom-CBS merger, has officially left the building—or rather, the … Read more
Welcome to the jungle, otherwise known as IAB NewFronts 2024, where the air is thick with the smell of freshly brewed strategies and even fresher corporate swagger. New York City’s glittering skyline was merely the opening act as digital advertising’s heaviest hitters, from Google to Vizio, lined up to flaunt their latest gadgets in the … Read more
Excited to share a deeply touching and insightful episode from the ADOTAT Show with you all today. I had the privilege of interviewing Doron Wesly, Chief Commercial Officer at Funtico, in what turned out to be a poignant moment in time. Recorded while Doron was at the hospital, supporting his beloved wife Amy during her … Read more
In a headline-grabbing announcement that has tongues wagging across the ad tech industry, Mark Zagorski, CEO of DoubleVerify, has been appointed to the board of directors at Outbrain. Yes, that’s the same Outbrain that routinely benefits from the brand safety ratings issued by DoubleVerify. If it sounds like a conflict of interest, that’s because it … Read more
Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement couches equally attentive. With its ad-supported tier, the streaming behemoth has gone from playing it cool to full throttle on the gas pedal, sucking in advertisers like a blockbuster premiere sucks in viewers. This isn’t just … Read more
Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At a star-studded (if you count the execs) upfront last year, the head honchos touted their shiny new ad tier like it was the second coming of infomercials. And guess what? The advertisers ate it up like … Read more