Eric Ford, the boss at BoostCTR talks about creative optimization with our spikey-haired host Murray Newlands. The company is very much involved in paid search and works with copywriters and provide diverse perspectives on new creatives so that advertisers can optimize their creatives and of course, Boost their ROI and CTR. They have moved to … Read more
Peter Klein of MediaWhiz discusses building sustainable partnerships in the performance marketing space and why many networks are failing. AS you may know, MediaWhiz was bought by Matomy Media Group in January and the company has gone through substantial changes. MediaWhiz’s success in the online performance marketing and digital media space is well recognized. It ranks … Read more
Matthew Conlin of Fluent talks about their newest initiative at ad:tech, Spring Forward. According to Conlin, they are elevating the space completely to a new level and because of this, they are offering a guaranteed 20% increase in revenue to any publisher. This unique opportunity could change the performance marketing and affiliate industry not just … Read more
Princess of Everything, Ellisa Kamula chats with Murray about her taking over the world through her castle in Manilla. Her company eAvenue is one of the top companies in the industry for outsourcing and has many ways that you can outsource your work for affiliate marketing, performance marketing and whatever you need to be brought … Read more
Murray Newlands speaks briefly with Peter Hamilton the CEO of HasOffers on their new and growing mobile focus. They have developed a new mobile interface for publishers and affiliates that allows in-depth granular reporting, and it’s been met with heavy praise from the community. Additionally, their first-to-market mobile tracking allows clients to track installs of … Read more
How did MaxBounty stay in business? Despite a major public lawsuit from Facebook and the huge problems that occurred in the last two years with re-bills and diet offers, they are still around stronger than ever. Murray Newlands speaks briefly with JP Suave the CEO of MaxBounty about how they have stayed around for almost … Read more
Sean McCormick talks with Murray Newlands about the educational space and how hot it is getting, especially with distance education. He talks about how even the top Univerities are offering online courses, sometimes for free – including Harvard. This is a very interesting interview about the changes in the space from one of the top … Read more
Precise Leads is a real time lead provider for insurance leads. They host their own sites for a variety of insurance verticals and are a major growing player in the space. Watch the video to learn more about the company, what types of insurance leads are generating the most income for affiliates and publishers.
The first high-level Performance Marketing Summit of sorts, “Performance Marketing Insights” was launched this week, and from all the attendees feedback, it was a huge success. While it was limited to only a few hundred people on purpose, it managed to bring all the “who’s who” of the performance marketing industry and focus completely on … Read more
Dan Cohen of TradeDoubler talks with Murray about their Zoo Project. The Zoo Project supports aspiring entrepreneurs to transform their business ideas into reality. With hands-on mentoring from TradeDoubler’s experts, the fundamental goal is to develop the needs of entrepreneurs in the start-up phase. In addition to a solid infrastructure, marketing reach and business development … Read more
Sean McCormick talks about its Imagine Platform which has been created specifically to generate high quality leads for the EDU space. What is unique about the platform is that it is a full service platform that does everything the hygiene process to the delivery and filtering processing. This means that advertisers will get the leads … Read more
Ted Dhanik, one of the leading experts on display media, talks specifically about the problems with media buying and why performance marketers and affiliates are failing almost all the time. He talks about the “impression curve” and how most media buyers are focusing on low CPMs with almost no results. Basically, most media buys will … Read more
There are some huge changes going on in the EDU marketing sector, and in this interview Murray sits down with Jay Weintraub of LeadsCon about why everyone needs to attend this conference. According to him, this will be a historic event where a lot of focus will be given to compliance and regulatory actions that … Read more
Murray Newlands had a bit of time in between beers at the Denver Affiliate Meetup, run by SmarterChaos, to speak to Matt Frary, the owner. He talks about how SmarterChaos focuses on Custom Acquisition through new methods. He talks about their newest client, Ellie, a site focused on fashion needs of the active woman — how they … Read more
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